Olga Barrale

Initially trained as a multimedia designer, Olga discovered an interest in marketing and digital advertising whilst working for one of Australia’s largest accommodation groups. A BA degree complemented by a Business Diploma majoring in Digital and Interactive Marketing then provided the skills necessary for her to successfully deliver hundreds of national online campaigns from the Marketing department of Ticketek.

Fascination in emerging media steered her towards Mobile Advertising for Telstra, where as a BDM, some of her major clients included Commonwealth Bank, Johnson & Johnson, Estée Lauder, Land Rover and the Australian Federal Government. However, her passion for entertainment, fashion and gadgets went wanting and eventually manifested in the founding of a marketing platform called Haute Today which covers the finest of luxury lifestyle and experiences.

To satisfy her entrepreneurial passions, Olga proudly brought Startup Weekend concept to Australia and successfully launched it in both Sydney and Melbourne. During that time Olga was selected by MTV Australia as one of four official bloggers for Sony Ericsson. She then moved to the French Riviera and worked as a Head of PR for the most prestigious events during the Formula 1 Grand Prix, Amber Lounge, where she was responsible for all aspects of the brand’s perception across all media platforms.

Today, Olga resides in Monte-Carlo and works with some of the most exciting and exclusive brands helping them meet their PR goals.

Specialties: Branding / Public Relations / Celebrity Engagement / Social Media

Author’s Articles

For the love of art! Hublot and Marc Ferrero collaboration

What better way to celebrate women than with art? And with that idea, luxury Swiss watchmaker HUBLOT and Marc Ferrero cultivated the art of storytelling in their respective fields. A story of...