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Monaco pursues Asia initiative

Monaco pursues Asia initiative

By Staff Writer - July 8, 2016

CTMasiaMonaco’s tourist and convention office will be an exhibitor at the IT&CM Asia travel and conventions expo in Bangkok, from September 27-29.

Monaco’s presence at the event is a continuation of Monaco’s drive to attract more incentive travel to the Principality.  Benoit Badufle, Managing Director of the Monaco Government Tourist & Convention Bureau Asia, said of previous conventions: “We liked the atmosphere and the quality of the interactions and variety of hosted buyers. The ability to schedule targeted appointments was also an important criterion as we believe in their contribution to a more satisfactory return on investment.”

Monaco’s tourist and convention office will be an exhibitor at the IT&CM Asia travel and conventions expo in Bangkok, from September 27-29…

Monaco’s presence at the event is a continuation of Monaco’s drive to attract more incentive travel to the Principality.  Benoit Badufle, Managing Director of the Monaco Government Tourist & Convention Bureau Asia, said of previous conventions: “We liked the atmosphere and the quality of the interactions and variety of hosted buyers. The ability to schedule targeted appointments was also an important criterion as we believe in their contribution to a more satisfactory return on investment.”

Since promoting Monaco in the entire Asia region, the country has seen an increase in companies and corporate travel organisers looking at Monaco as an incentive destination. Improved airline route options with direct flights from Asia and Europe, the emergence of Middle East carriers, easing of visa regulations and a plethora of curated events are just some of the many factors contributing to Monaco gaining popularity amongst buyers as a safe and approachable destination.

“In the last five years, countries like China, Thailand, Malaysia, Indonesia, and South Korea have emerged as new sources of revenue. Today, we welcome at least one incentive group from these countries each year. More and more companies and incentive travel organisers in Asia trust Monaco for its prestigious projects; that is what we wish to convey to those attending IT&CMA 2016 in Bangkok,” Badufle said.

Functional meeting venues, world class sports and social events, exclusive luxury experiences, and a vast array of cuisines and street food make Monaco a global and cultural MICE destination offering some of the most concentrated luxury shopping selections in the world. Source: etbtravelnews.com

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