AS Monaco enters into partnership with NFT agency

AS Monaco became the first club in Ligue 1 to step into the metaverse by signing a partnership with Capital Block, a move designed to strengthen its NFT strategy.

Having dipped their feet in the NFT water back in August through their partnership with Sorare, AS Monaco have now gone a step further and, in doing so, become the first Ligue 1 club to collaborate with an NFT consulting agency. They are also one of the first to do so in European football.

Capital Block will help the club with their NFT strategy as it traverses a novel industry, which football clubs are only just starting to engage in. Principally, it will advise ASM on the creation and launch of its NFTs, as well as which NFT platforms to partner with.

The partnership will also bring something new to AS Monaco fans, or at least those engaged in the NFT community, as plans for exclusive products and experiences are already being drawn up.

In a press release from the club, Vice-President Oleg Petrov said, “We are pleased to launch the partnership with Capital Block, which will enable AS Monaco to strengthen its positioning in the field of digital innovation and improve the possibilities for fans to connect with the club.”

Petrov added that the use of NFTs will be a big part of the club’s strategy going forward, highlighting the importance of the new partnership in reaching their goals. “Each passing day confirms the growing appeal of NFTs. Capital Block’s expertise will enable us to better understand this universe, to grasp the issues related to it and define a solid and sustainable strategy,” continued Petrov.

Tim Mangnall, CEO of Capital Block added, “We are delighted to be working with AS Monaco and we are really looking forward to hitting the ground running with the club.”

Mangnall says he is confident of what his company can bring to everyone around the club: “We are really excited that football clubs across Europe are starting to realise the importance of an NFT strategy, and those that do, will benefit in many ways, as will their fans.”

 

 

 

ASM preview: “We have to break their wall”

Ahead of AS Monaco’s match against a lowly Metz this weekend, Philippe Clement and Ismail Jakobs spoke to the media on Friday addressing injuries, form and the impact of the international break.

Monaco Life attended training at AS Monaco’s training centre in La Turbie on Friday morning and can report an almost clean bill of health for Clement’s men. Most have come back from the recent international break completely unscathed.

One of the few to potentially miss Sunday’s match is Maghnes Akliouche. Clement told Monaco Life that the French youth international’s absence from Friday’s training was due to illness.

Cesc Fabregas, who injured his ankle during a friendly with Brentford B in February, a game which was meant to help rather than hinder his return from a muscular injury, is also back training with the group. However, Clement said that he too will not be involved against Metz.

Friday’s training session in La Turbie, photo by Luke Entwistle, Monaco Life

Monaco finished on a high before the international break with a rampant 3-0 victory against PSG in front of a packed crowd at the Stade Louis II. Clement isn’t worried about having lost the momentum from that impressive victory almost two weeks ago.

“I don’t think you can win a match like that, in that way, without a good dynamic in the group,” he said. “It was already there before that success. There is a very good atmosphere.”

Monaco defender Ismail Jakobs went a step further, saying that those who remained with the side during the break benefited from it. “I would say the last couple of weeks we have worked more on the physical side of things. We have worked well, and I would even say that since the arrival of Clement, we have reached the next level,” the 22-year-old German told Monaco Life.

Despite this progress, there certainly wasn’t a sense of complacency from either Jakobs or Clement. The former went so far as to say that the match against the second-from-bottom side in Ligue 1 “may be even more difficult than PSG.”

On a tactical level, Clement is already well aware of how Metz are going to approach the match. The second-lowest scorers in the league, it is no surprise that they are accustomed to sitting in a deep low-block and rely largely on quick transitions to provide attacking threat. “There is going to be a wall. We’re going to have to break it. It is difficult to get around these set-ups, but we have the qualities to do it,” the Belgian told Monaco Life.

Currently sitting in seventh place in Ligue 1, eight points off the Champions League places, a win for Clement’s men against Metz on Sunday is a necessity, if they are to remain in the hunt for that all-important podium.

 

 

Photo of Ismail Jakobs by Luke Entwistle, Monaco Life

 

 

 

AMWC marks 20 years of anti-ageing congress

The Aesthetic and Anti-Aging Medicine World Congress (AMWC) is celebrating its 20th anniversary at the Grimaldi Forum Monaco, bringing together more than 8,000 participants in person and over 3,000 in the virtual realm.  

Since 2021, the AMWC has offered a hybrid format, both physical and digital, that allows it to bring together a large number of participants from all over the globe.

Held from Thursday 31st to Saturday 2nd April, the congress offers nine scientific programme rooms, uniting specialists in aesthetic medicine and surgery and anti-aging medicine.

The Aesthetic Multispecialty Society is the official scientific partner of the AMWC, a committee of internationally recognised experts from all specialties in the field of aesthetic and anti-aging medicine.

In marking 20 years of the AMWC congress, Dr Phillipe Kestemont notes that one of the biggest changes over the past two decades has been the rise of social networks and the impact this has had on medical aesthetics.

“Instagram stands out from the crowd by highlighting a person’s image and self, with or without a filter,” he says. “We are facing a selfie generation that is narcissistic and in search of role models and influencers who impose trends and create new standards of beauty. Aesthetic medicine is naturally taking on considerable importance in the management of that image.”

The downside, says Dr Phillipe Kestemont, is the emergence of fraudulent ‘cosmetologists’, those with no training or diplomas and whose unauthorised medical procedures can lead to serious consequences, from a simple allergy to skin necrosis.

‘The Good, the bad, the ugly – everything you need to know about fillers’ is part of the AMWC’s wide-ranging programme, as well topics such as ‘A deep dive into cellular ageing’.

The congress features a long list of participants including Bio Science, Vivacy and Skineuticals.

This year’s edition of the AMWC Aesthetic Awards will recognise the best clinical cases presented by international practitioners in 10 categories and the best products in 12 categories. The awards ceremony will be held Friday 1st April in the auditoriums of the Grimaldi Forum.

 

 

Photo source: AMWC