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Day: 12 May 2022

MYS sets sights on Millennials

by: Cassandra Tanti
12/05/2022

The Monaco Yacht Show is changing tack this year, looking to Millennials as the next big market to target. It’s new advertising campaign features a young couple who are discovering what the world of super yachts has to offer.

The yachting world has changed a lot in the past few years and the skew has become decidedly more in line with the values of Generation Y, more commonly referred to as the Millennials.

Technological innovations, sustainability, design, environmentally friendly practices and leisure activities are all hallmarks of this new generation of yachting, and ones that resonate deeply with this age group.

This generation, who were born between 1981 and 1996, are said to have a less conventional outlook than their predecessors and are in search of authentic experiences, shying away from the package-deal holidays that marked their parents’ worlds. They are also vastly more socially aware and look for options that reflect their values.

The yachting industry, once the bastion of rich old men, has become almost unrecognisable in this way, and since the pandemic, has made great strides in changing its image.

The Monaco Yacht Show’s (MYS) latest advertising campaign mirrors these changes, taking the best of the old and new to appeal to a broader range of people.

“Life at sea has always been synonymous with great adventures: discovering new horizons and, perhaps more importantly, discovering oneself through others,” say MYS organisers. “Yachting is similar to sharing authentic moments with family and friends: it comes with great passion.”

As such, the campaign revolves around three scenarios featuring a young couple in a variety of poses, one on a morning tender ride into the port surrounded by beautiful boats, the next on a daytime visit to a superyacht, and the final one at an exclusive event hosted on a yacht.

The Monaco Yacht Show has also updated its logo, using a bolder, more modern font whilst retaining the recognisable MYS monogram, as a way of showing that it is keeping up with the times and still retaining the glamour of the past.

The Monaco Yacht Show is held from 28th September to 1st October this year.

 

 

Top Marques set to return in style

by: Luke Entwistle
12/05/2022

The 17th edition of Top Marques will see even more supercars and hypercars than ever before, as well as a flying motorbike from Japan.

After a two-year suspension because of the Covid pandemic, the world’s most prestigious car show returns to the Grimaldi Forum from 9th to 12th June, hosting 110 cars, 15 motorbikes, three aerial vehicles and a collection of superboats and water toys. The latest instalment will also showcase 10 world launches, three European launches and five avant premiere supercars that have never been seen in the Principality of Monaco before.

As well as the iconic brands such as McLaren, Aston Martin and Maserati, more niche manufacturers such as Pininfarina, Aznom Automotive and Picasso automotive will also be on display. There will also be three flying launches, including the Xturismo flying motorbike from Japan.

Top Marques Vice-President Salim Zeghdar said in a press conference on Wednesday that, “the aim of Top Marques is to present the extraordinary supercars and hypercars of today and tomorrow. As examples of today’s supercars, we have vehicles from the likes of Bugatti, Ferrari, Lamborghini, Rolls Royce and Bentley.”

He continued, “Top Marques will also present the most extraordinary classic cars from the 50s to the 90s… including vintage F1 cars driven by legendary drivers, historical cars and especially for those who have not yet bought it, the very last James Bond’s DB5 Aston Martin, which will be for sale at Top Marques for €3 million.”

There will be VIP events on offer, including a preview of the vehicles on Wednesday 8th June. Guests in attendance will also have the opportunity to win a five-night stay at the Brando, on Marlon Brando’s island in Polynesia.

In addition, Monegasque automobile influencer GMK will be participating in the event. “I am very happy to welcome GMK to Top Marques,” Zeghdar said.  “This is the first time an influencer from Monaco with several million followers has agreed to be our ambassador.”

 

Photo: Picasso Automotive

 

 

 

Famed trumpeter Ibrahim Maalouf coming to Monaco

by: Stephanie Horsman
12/05/2022

French-Lebanese trumpet virtuoso Ibrahim Maalouf will be playing the Espace Léo Ferré one night only alongside guitarist François Delporte for an evening of music that jazz lovers won’t want to miss.

Born in Beruit in 1980, Ibrahim Maalouf has transcended his early years to become one of France’s most popular musicians of the past 15 years.

His career has taken him to over 40 countries around the globe and to some of the most prestigious venues in the world. He performed in Istanbul in front of a sold-out Volkswagen Arena and at the Lincoln Jazz Centre in New York.

In 2016, he made history by becoming the first jazzman to fill the largest concert hall in France. He performed on 14th December at the Accor Arena in Paris Bercy for an historic show that sold out more than eight months in advance. In the same year, he was described as a “virtuoso” by the New York Times.

In all, Maalouf has composed and produced 19 albums for himself and other artists, winning scores of awards along the way.

The Monaco concert will feature music from the album he composed for his 40th birthday, entitled 40 Melodies, taking the audience on the artist’s journey through his past work.

The concert will be held on 23rd May at 8:30pm. For tickets and information, visit www.espaceleoferre.mc or call +377 93 10 12 10.

 

 

 

France drops face mask rule for transport from Monday

by: Cassandra Tanti
12/05/2022

Face masks will no longer be required on public transport, including trains and planes, from Monday 16th May, the French health ministry has announced.

Health Minister Olivier Véran said on Wednesday that “wearing a mask remains recommended” on all public transport, however it will no longer be mandatory.

The move comes as France experiences a large drop in the number of new Covid-19 infections and hospitalisations, as well as a recommendation by the European Centre for Disease Prevention and Control that all EU countries lift the obligation to wear a mask on planes.

The health minister said that mask wearing and a health pass will remain mandatory in all health establishments until “at least this summer” because “we are not out of the epidemic, even if the situation is improving”.

People who test positive must still isolate for at least seven days.

Locally, hospitalisations have fallen in the Provence Alpes Côte d’Azur region, where ICU occupancy is at 22%. In Monaco, just five patients are being treated for Covid at the Princess Grace Hospital Centre, three of whom are residents, and there are no patients in intensive care.

Covid circulation in Monaco has dropped steadily since reaching a peak of 1,050 at the end of March. The incidence rate is currently 393, the same figure as the Alpes Maritimes.

Photo by Lukas Souza on Unsplash

 

 

ASM preview: “We are still the hunters”

by: Luke Entwistle
12/05/2022

Speaking on Thursday ahead of the final home game of the season, AS Monaco manager Philippe Clement said that his team still assumes the role of the “hunter” in the Champions League race.

During the press conference, Clement sought to dismiss the notion that Monaco’s role in the race for the Champions League places had changed. Rennes’ loss on Wednesday night against recently crowned Coupe de France winners Nantes saw Clement’s men take a step onto the Ligue 1 podium for the first time all season.

However, he told Monaco Life: “I haven’t seen a difference in mentality because you stay in the role of hunter whilst there are still teams ahead of you. We’re ambitious, we want to win every match, and more and more I see this mentality in the dressing room.”

Pushing Monaco towards their goal is a positive mentality that Clement himself has engendered, and which permeates the entire squad, not just the starting 11. “It’s easy to have this positivity, to have this positive atmosphere with players who have played a lot, but I also see it in the players who have played less the last couple of months. There is really a beautiful harmony between the players and also an atmosphere with a lot of competitiveness during the training sessions.”

That “harmony” and “positive atmosphere” naturally gives rise to a group of players that sacrifice themselves for the collective, and that is what Clement is now beginning to see, the manager citing Ruben Aguilar and Wissam Ben Yedder as embodiments of that mindset.

“Aguilar is a survivor,” Clement began. “When there is a wall on the pitch, you can ask him to run through it and he will. He has an exceptional desire to play, but to run as well. He is someone who is always there for the team and does things to help others.”

Clement has also noted a change in Ben Yedder’s play since arriving. “He has become very versatile. When I arrived, he was very focused on scoring goals, but on little else. Now, he does a lot more work off the ball than when I arrived and he is more focused on doing that. Because of that, we’re stronger as a team.”

But for long-term absentees Krepin Diatta and Cesc Fabregas, Clement has a full squad to pick from; neither will feature again this season, whilst the latter’s contract expiry means he may not pull on the red and white of Monaco again.

In this hunt, Brest play the role of the prey. Monaco lost 2-0 when they visited the Stade France le Blé earlier in the season, but on their best run since 2017, the Principality side are now a different beast and are hungry for Champions League football next season.

 

 

Photo by Monaco Life