Swedish model, actress and singer Victoria Silvstedt is set to make her musical debut in Melodifestivalen 2025 with the song ‘Love It!’, aiming to represent Sweden at the Eurovision Song Contest. The track, penned by renowned songwriters Jimmy Jansson and Thomas G:son, is scheduled for release on 28th February, just hours before her performance in the competition’s fifth heat on 1st March in Jönköping.
Melodifestivalen 2025 features five heats and a final, with two songs from each heat advancing directly and a final qualification round determining the last two spots. The competition began on 1st February in Luleå, with Victoria Silvstedt scheduled to compete in Heat 5 on 1st March in Jönköping at Husqvarna Garden. The final takes place on 8th March in Stockholm at Strawberry Arena, with the winner earning the opportunity to represent Sweden at Eurovision 2025.
Reflecting on her journey, Silvstedt told Monaco Life, “Last summer, I was working with Jimmy Jansson and Thomas G:son, who were writing songs specifically for Eurovision.” Initially, she hadn’t considered participating, but one song resonated deeply with her. “It just clicked—I loved it.”
Embracing new challenges has been a consistent theme in Silvstedt’s career. “I love challenges. I’ve always been like this—it keeps me motivated and stimulated,” she said. Collaborating with esteemed songwriters like Jimmy Jansson and Thomas G:son, known for their work on Loreen’s Eurovision-winning ‘Euphoria’ and ‘Tattoo’, has been particularly special. “When they came to me with this song, I felt honoured. I couldn’t say no!”
Meanwhile, her selection for Melodifestivalen came as a pleasant surprise. “About two weeks later, they told me I had been selected out of thousands of entries to be in the top 30,” she told Monaco Life. While advancing to Eurovision isn’t guaranteed, Silvstedt remains enthusiastic: “Even if I don’t make it to Eurovision, I’ll still have a great song out, which is amazing.”
Victoria Silvstedt ventured into music with her 1999 pop album Girl on the Run, which achieved gold status in Sweden. The album featured singles like ‘Hello Hey’, ‘Rocksteady Love’ (featuring Turbo B), and ‘Party Line’. In 2010, she released a cover of Whigfield’s ‘Saturday Night’.
Still, preparing for the Melodifestivalen performance has been a significant undertaking for the Monaco resident. “This is a big challenge—there’s choreography, four male dancers—it’s three minutes of intense performance,” she explained. The prospect of performing in her homeland adds to the anticipation. “Performing in Sweden, my home country, makes it even more nerve-wracking. I have family, friends, and Swedish fans watching.”
Silvstedt also highlighted the comprehensive nature of the competition. “It’s not just about having a good voice—it’s the whole show, the performance, the visuals, everything,” she noted. The initial selection involved a jury, but moving forward, public voting will determine the outcome. “Now, it’s purely up to the public,” she said.
Sweden boasts a storied history in Eurovision, with seven victories to date. Notable winners include ABBA’s ‘Waterloo’ in 1974 and Loreen’s ‘Euphoria’ in 2012 and ‘Tattoo’ in 2023. This year, the Eurovision Song Contest will take place in Basel, Switzerland, with the grand final set for 17th May at St. Jakobshalle.
As anticipation builds, Silvstedt remains focused on delivering a memorable performance, while fans will be eagerly awaiting the release of ‘Love It!’ on 28th February.
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