Prince Albert II officially launched The Eddie Jordan Foundation at Monaco Yacht Club on Thursday morning, celebrating the legacy of the late Formula 1 team owner with family members and close friends.
The launch event brought together Kyle Jordan and his wife Marie Jordan, alongside Jordan’s daughter Zoe and longtime associate Keith O’Loughlin, who each delivered heartfelt tributes to the motorsport legend’s enduring impact.
“He loved Monaco, but he also loved to make people connect and make them feel good.” Prince Albert II said during his speech. “He gave incredible energy and positivity. He made people a part of what he thought life was supposed to be. May his legacy live on.”
The Eddie Jordan Foundation positions itself as “a launchpad, not a monument”, designed to support young people and early-stage entrepreneurs across four fields that defined Jordan’s career: sport, music, sailing, and business.
Operating from Dublin, London, Monaco, and Cape Town, the foundation offers scholarships, mentorship programmes, experiential opportunities, and access to a global alumni network. The initiative specifically targets individuals with “drive, not polish” — young entrepreneurs, athletes, musicians, and risk-takers ready to advance their ambitions.
Central to the foundation’s philosophy is Jordan’s personal motto ‘FTB’ (F**k the Begrudgers), which forms the basis of a 25-chapter handbook that draws lessons from his experiences across racing, business, music, and relationships.
During the launch, Zoe Jordan reflected on her father’s unique approach to mentorship, saying: “He took people under his wing. More than that, he gave people wings and taught them how to believe in themselves, shoot high, dream big and just go for it with the same fearless way he did.”
Health advocacy legacy
Beyond professional development, the foundation continues Jordan’s passionate advocacy for health awareness, supporting cancer charities and health-focused initiatives that promote prevention, early detection, and regular check-ups—particularly for younger people.
Keith O’Loughlin, who knew Jordan for decades, captured the essence of what made the Irish entrepreneur special: “He was outrageous, he was mischievous, but he was real. He never made you feel any less than the most important person in the room.”
The foundation accepts applications directly from candidates, through nominations, or via its scouting network. Participants gain access to an interactive online platform featuring tools for growth, goal-setting, mentorship, and progress tracking, all underpinned by Jordan’s core principles of thinking big, backing yourself, and committing fully.
Following the speeches, guests enjoyed champagne toasts and gourmet refreshments while music played in tribute to Jordan’s memory, creating an atmosphere that reflected his ability to bring people together across all walks of life.
See more in Kyriaki Topalidou’s video reel below…
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Main photo by Monaco Life