AS Monaco has teamed up with local craft brewer Blue Coast to open a new VIP pub inside Stade Louis-II, blending football heritage with Riviera hospitality for the club’s premium clients.
AS Monaco has announced a new partnership with Blue Coast Brewing Company, a craft brewery founded on the French Riviera in 2017, running until 2027. At the heart of the collaboration is the creation of Le Pub by Blue Coast, a hospitality space at Stade Louis-II designed in the spirit of a traditional English pub.
Inauguration during the season opener
The new venue was unveiled on 16th August during AS Monaco’s Ligue 1 match against Le Havre. Since then, the pub has offered the club’s VIP clients and partners an opportunity to enjoy matches in a relaxed setting, featuring generous dishes, local produce and a range of Blue Coast beers. Décor has been carefully chosen to reflect the club’s identity, with historic pennants from European fixtures and iconic photographs celebrating Monaco’s footballing past.
Beyond the pub walls
The partnership also extends across the stadium. Blue Coast will supply its beers to all hospitality lounges at Stade Louis-II for the next two seasons, further embedding the local brand into the matchday experience.
Shared values of authenticity and conviviality
“With Le Pub by Blue Coast, we wanted to create a warm and authentic venue where a passion for sport blends naturally with the experience of tasting our beers,” said Blue Coast CEO Predrag Krupez.
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Main photo by Monaco Life