In the lead-up to the International Day for the Elimination of Violence against Women on 25th November, Monaco is once again urging men to take a visible stand against gender-based violence, with powerful messages broadcast throughout the Principality.
Now in its sixth consecutive year, the campaign — led by Fight Aids Monaco and SheCanHeCan, with support from the Committee for the Promotion and Protection of Women’s Rights — continues to centre male voices in the fight against violence towards women.
In 2025, the initiative expands its reach with a new digital campaign rolled out online and on every bus stop across Monaco, reinforcing a call to action for men to speak out against violence, challenge sexism, and champion equality.
Public figures lend their voices
This year, six prominent male figures from Monaco feature in short, direct video messages filmed in their professional environments. They include Christophe Mirmand, Minister of State; Thomas Brezzo, President of the National Council; Louis Ducruet, President of the Barbagiuans football club; Michelin-starred chef Marcel Ravin; record-holding free diver Pierre Frolla; and racecar driver Arthur Leclerc.
Each delivers a clear and personal message: violence and discrimination have no place in any part of society.
With production support from the Government’s Direction de la Communication, the campaign seeks to make these declarations visible and relatable — whether in government offices, sporting fields, kitchens, or classrooms.
Ongoing commitment, collective action
While the concept of engaging men in anti-violence work is not new, the campaign reaffirms the importance of consistent, high-profile advocacy. “This campaign is about visibility and responsibility,” says Director of SheCanHeCanVibeke Brask Thomsen. “When men lead by example — when they speak out and act — we move closer to a Monaco where every woman and girl lives free from violence.”
The initiative also aims to show that leadership on this issue belongs to everyone — not just institutions, but individuals willing to take a stand in their own communities.
Marking 25th November with purpose
The campaign is timed to coincide with the United Nations’ International Day for the Elimination of Violence against Women, observed worldwide on 25th November. In Monaco, it adds to ongoing efforts by the Committee for the Promotion and Protection of Women’s Rights to shape a more equal and inclusive society.
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Main photo: Freediver Pierre Frolly, photo provided