Team Brady has been announced as the winner of the 2025 E1 Blue Impact Championship presented by Bombay Sapphire, completing a season double alongside their E1 racing championship. The award from the world’s first all-electric raceboat series recognises the team’s season-long contribution to protecting and restoring aquatic ecosystems.
The Blue Impact Championship evaluates teams on environmental initiatives beyond racing performance, challenging competitors to drive positive impact on fragile marine habitats through measurable action.
Performance-linked ocean cleanup
Team Brady distinguished itself through its Race for Change programme, delivered in partnership with 4ocean Foundation, OceanR, OMP and WaterAid. The initiative linked environmental action directly to racing success: for every championship point earned in 2025, 100 kilograms of plastic were removed from the oceans—representing the average annual plastic waste generated per person.
Over the season, the team’s 195 points translated to 19,500 kilograms of plastic removed from marine environments.
“When we first set out to build the team with team principals Ben and Joe, our goal was to win both on and off the water—and we’ve done exactly that,” said Tom Brady, NFL legend and team owner. “Our Race for Change platform has been a driving force for real environmental impact, and it was important to all of us that our commitment went beyond words. We wanted measurable change.”
Judging criteria and jury
The jury, composed of Rodolfo Nervi (Vice President for Corporate Sustainability, Global Safety and Quality, Bacardi), Jan Pachner (Secretary General, One Ocean Foundation), Alexandra Cousteau (Founder, Oceans2050), and Marina Anselme (Secretary General, MSC Foundation), assessed teams on multiple criteria.
Evaluation included the impact of activities on local communities and marine ecosystems, strength of collaboration with stakeholders, and the creativity, inclusivity and ambition of environmental programmes. The jury also considered how effectively teams engage fans and partners to inspire wider action.
Comprehensive sustainability partnerships
Beyond ocean plastic removal, Team Brady’s programme encompassed multiple sustainability initiatives. The partnership with OceanR produced team kit made from recycled plastic bottles, whilst collaboration with WaterAid raised awareness of access to clean drinking water.
Team Brady pilot Emma Kimiläinen emphasised the programme’s breadth: “From wearing team kit made from recycled plastic bottles with OceanR, to raising awareness of access to clean, safe drinking water with WaterAid, these initiatives have created real impact. Delivering tangible environmental change alongside sporting success is something I’m extremely proud of, and I hope we can make an even greater positive impact in the 2026 season.”
Sam Coleman, Team Brady pilot, added: “Our Race for Change campaign has been at the forefront of everything we’ve done this season, even while fighting hard in a tight E1 championship. Seeing the tangible impact this initiative was having throughout the season has been a genuine source of pride.”
Award ceremony at sustainable venue
Winners were announced at the Bombay Sapphire Distillery at Laverstoke Mill, home of E1’s official gin partner and presenting partner of the Blue Impact Championship. The distillery, designed by Thomas Heatherwick, is rated “Outstanding” by BREEAM environmental assessment, with over 99% of waste recycled or converted to energy. Bombay Sapphire sources all 10 botanicals from sustainably certified suppliers.
The partnership with E1 aligns with Bombay Sapphire’s Step Into The Blue global campaign, demonstrating that electric sport and environmental responsibility can accelerate positive change.
Rodolfo Nervi, Vice President of Corporate Sustainability, Global Safety and Quality for Bacardi, said: “At Bombay Sapphire we take real action to help protect the planet, from sourcing all ten botanicals from sustainably certified suppliers to achieving Wildlife Habitat Council Certification for our work to protect biodiversity at the distillery. That’s why we are so proud to be the presenting partner for the E1 Blue Impact Championship—the teams are making incredible contributions to help protect the world’s oceans.”
E1’s environmental mission
Carlos Duarte, Chief Scientist at E1, described Team Brady’s achievement as embodying the championship’s core mission. “Their win not only represents excellent teamwork but the heart of E1’s mission—using sport as a platform to protect and restore our waters,” he said.
“The Blue Impact Championship is the component of E1 where, regardless of who wins, we all win, as the collective actions of all teams are an impressive example of the potential of sports to drive meaningful, positive impact on our waters. Team Brady has shown remarkable dedication in fast-tracking from awareness to meaningful environmental impact this season.”
Throughout the 2025 season, all competing teams built portfolios of sustainability initiatives, reflecting individual commitments to purpose-led sport. The collective effort demonstrates E1’s model of combining high-performance racing with environmental stewardship.
Teams are already preparing for the 2026 E1 Blue Impact Championship, which runs alongside the E1 season calendar starting in Jeddah on 23rd and 24th January.
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Photo source: E1