Alexander Kraft Monte Carlo, a sartorial brand that blends fashion with art de vivre elements, has opened a new flagship boutique on Avenue Saint-Michel.
Successful entrepreneur Alexander Kraft officially opened his Alexander Kraft Monte Carlo flagship store, a 70sqm space in a historic building, on 19th September.
The shop, located at 7 Avenue Saint-Michel, encapsulates the Alexander Kraft experience, offering everything from made-to-measure tailoring, personal shopping services, a coffee bar, a Negroni bar and a cigar lounge.
The store reflects Kraft’s expansion into lifestyle branding; his ventures extend beyond fashion to include the Kraftoni Negroni line, a signature cigar range and La Maison Bleue hotel in the Var.
At the new address, clients will discover works of art from Kraft’s private collection, such as pieces by Modigliani and Raoul Dufy, as well as sports collectables. The store also features an outdoor terrace and one of Kraft’s classic cars is parked outside, acting as something of a display item.
“I am incredibly excited to open my first store in my hometown, as fashion has been my main passion,” Kraft told Monaco Life at the opening. “When I got to buy this beautiful space, which used to house an art gallery, it was a dream to have my clothes and my taste reflected here.”
Kraft, a connoisseur of elegance and a Monaco resident for 18 years, is also the CEO of Sotheby’s International Realty France – Monaco. Under his leadership, the real estate business has expanded to approximately 80 brokerages across France and Monaco. In 2020, Kraft launched the Alexander Kraft Monte Carlo brand, offering sartorial collections inspired by Savile Row tailoring but produced in Italy. The brand has since grown to include men’s and women’s fashion, footwear and accessories.
The store is also intended to serve as a gathering space for events and collaborations, including photography exhibitions and lectures. Regular collaborations with brands such as Billecart-Salmon and Artisans de Genève are planned. The brand’s mascot dog, a Parson Jack Russell Terrier called Gussie, is a familiar presence at the store.
Alexander Kraft Monte Carlo is located at 7 Avenue Saint-Michel in Monaco. The boutique is open from Monday to Saturday between the hours of 10am and 7pm.
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Check out Monaco Life’s reel featuring the new store:
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