Alfonso Ciulla named new Artistic Director at SBM

alfonso ciulla

The Grimaldi Forum’s Alfonso Ciulla is to officially take over the role of Artistic Director at Monte-Carlo SBM at the end of this year.  

Monte-Carlo Société des Bains de Mer (SBM) has revealed that Alfonso Ciulla will take over as Artistic Director from Gilles Marsan at the end of this year. He will act as Deputy Artistic Director in the transitional period between now and then. 

Years of experience 

Ciulla has a long and established working history in Monaco, particularly within the arts and events world. Previously, he was Artistic Director of the Grimaldi Forum for more than two decades. There, he made the venue’s programming decisions from 2001 until last month. Ciulla was also the brains behind “Thursday Live Sessions”, and developed a varied musical programme, which ranged from solo artists to musicals to full blown concert events. 

His personal tastes run to RnB, rock and soul, though he says he loves all musical genres, and he is reputed to have a massive record collection reaching into the thousands. 

Ciulla also headed up a Radio Monaco slot, “L’Envers du Dimanche”, between 2011 and 2016, and was in charge of AS Monaco FC’s marketing and merchandise in the late 90s.  

Via a press release, SBM stated that Ciulla “will take advantage of his long experience in the Principality to assist Gilles Marsan on all the aspects inherent in this field, the programming policy in particular, before succeeding him at the end of the year”.  

His new job at SBM began on 3rd July and he has already immersed himself in the role fully.   

“Working in this environment was my childhood dream,” he says. “Coming to exercise my passion at the Société des Bains de Mer sounds like an accomplishment to me. I am honoured and eager to challenge myself and participate in great projects.”


Make sure you’re never left out of the conversation.

Sign up for the Monaco Life newsletter, and follow us on Facebook,  Twitter,  Instagram and LinkedIn.  


Photo credit: Monte-Carlo SBM