All-new electric raceboat competition gains new star team owner

American football legend Tom Brady is the latest high-profile athlete to become a team owner in the UIM E1 World Championship. 

Celebrated as one of the world’s most successful sports stars, Tom Brady now has his sights set on winning the inaugural UIM E1 World Championship – the all-new electric raceboat competition that will have a stage in Monaco in 2024.

Widely regarded as one of the greatest quarterbacks of all time, Brady has been known throughout his career for his excellence on the field of play, holding the record for the most ever Super Bowl MVP’s (with five), winning seven Super Bowls across three decades and being named Sports Illustrated’s Sportsman of the Year twice in 2005 and 2021.

He’s also behind a number of successful entrepreneurial projects in tech, fashion and film.

“UIM E1 World Championship combines several things l love – speed, intensity, being on the water, intense competition, and innovative leaders,” said Tom Brady. “I’m excited to join Rafael Nadal, Didier Drogba, and Sergio Perez, all great athletes with the same desire to compete at the highest level and work together to help make the boating industry more sustainable, create incredible events, and especially to win… My message to our competition: be prepared for second place because we are aiming for the top.”

From left to right: Alejandro Agag (Co-Founder and Chairman of UIM E1 World Championship), Sophi Horne (RaceBird Designer and Founder of SeaBird Technologies), Tom Brady and Rodi Basso (Co-Founder & CEO of UIM E1 World Championship). Credit: UIM E1 World Championship

Racing towards a sustainable future

Through his new role as team owner in the UIM E1 World Championship, Brady is looking to inspire future generations towards innovation and action for a sustainable future.

“It is an incredible privilege to welcome a sporting legend to the UIM E1 World Championship,” said Rodi Basso, Co-Founder and CEO of UIM E1 World Championship. “But for Tom Brady, it’s not just about his sporting legacy and success, he wants to leave a positive impact and inspire the next generation, which resonates so much with our DNA at the UIM E1 World Championship.

“Tom is also super enthusiastic about the design, technology, and performance behind our RaceBirds. But as important as racing is our commitment to sustainability and social impact, and Tom is very passionate about the planned Acceleration Festivals at our races, which will showcase start-ups and developments in the clean tech industries everywhere we go. Tom is so aligned with our principles and vision for sport and impact.”

The eagerly anticipated first season of the UIM E1 World Championship is scheduled to get underway in early 2024 in Jeddah, Saudi Arabia. In the coming months, championship organizers will continue to accelerate preparations for the inaugural season, with races set to take place in Venice, Monaco, and Rotterdam, with more venues due to be announced soon.


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Inaugural E1 Championship coming to Monaco


Main photo of Tom Brady credit: UIM E1 World Championship