RedFX, based in Alpes-Maritimes, has announced a partnership with 4ocean, the ocean cleanup organisation, becoming a Certified Cleanup Partner in efforts to tackle plastic pollution in waterways worldwide. The collaboration will contribute to the removal of more than 5,700 kilograms of plastic and debris by 4ocean’s full-time crews operating across global coastlines.

The partnership comes as plastic waste increasingly affects Mediterranean waters, with the sea surrounding the French Riviera among those impacted by the estimated 10 million tonnes of plastic entering the world’s oceans annually.

Professional cleanup operations

Since 2017, Florida-based 4ocean has removed more than 49 million pounds of plastic waste from waterways through its professional captain and crew operations. “It’s one of the greatest environmental challenges of our time,” said Alex Schulze, CEO of 4ocean. “With our partners, such as RedFX, we have the power to change that story.”

The organisation employs full-time teams to conduct cleanup operations in oceans, rivers and coastal areas, with the waste collected preventing further damage to marine ecosystems.

Regional impact

Kevin Tullett, founder of RedFX, said the partnership represents an opportunity for regional companies to support ocean health. “Our partnership with 4ocean allows RedFX to make a tangible and sustainable contribution to our planet,” he said.

The initiative follows increased attention to ocean health, including the recent documentary ‘Ocean’ featuring Sir David Attenborough, which highlighted challenges facing marine ecosystems. The ocean covers 70% of Earth’s surface, with plastic waste and debris found on coastlines globally, from the Mediterranean to the Pacific.

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Photo credit: Naja Bertolt Jensen, Unsplash