Alter, the fashion brand founded by Pauline Ducruet, unveiled its latest swimwear capsule collection ‘Pool Position’ on Thursday evening during an exclusive pop-up at the Hôtel de Paris Monte-Carlo courtyard.
Guests were greeted with champagne and gourmet bites as they arrived at the elegant open-air venue, where Pauline Ducruet welcomed attendees personally. The designer and daughter of Princess Stéphanie of Monaco acted as hostess for the evening, introducing the new collection and engaging directly with guests.
Princess Stephanie was present to support her daughter, alongside Alexandre Grimaldi, son of Prince Abert II.
The collection featured vibrant tones including pink, green, red, blue and classic black and white, offering a bold and diverse palette. Each piece was designed with versality and individuality in mind, aligning with the brand’s commitment to inclusivity and personal expression.
A sign at the event highlighted ALTER’s guiding principles: ‘Inclusive, Responsible, Evolutive’—a statement echoed in the atmosphere of the launch. Guests enthusiastically explored the collection with many lining-up to try on the pieces in on-site dressing rooms.
Ducruet was actively involved throughout the evening, assisting with sizes and offering her thoughts on fit and styling.
Founded in 2018, ALTER has established itself as a label dedicated to promoting a more inclusive and responsible vision of fashion. Ducruet created the brand with a mission to celebrate diversity and freedom of self-expression, values that remain central to her work.
The ‘Pool Position’ capsule is now available in ALTER’s boutique in Paris and Monaco at the Metropole Shopping Monte-Carlo, as well as online through their website: https://alter-designs.com/
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Main photo, from left to right: Princess Stephanie, Pauline Ducruet, and Alexandre Grimaldi. Credit: Kyriaki Topalidou, Monaco Life