Monte Carlo Beer co-founders William Scheffer and Anthony Orengo have introduced their brand-new range of low-calorie, locally produced soft drinks called Daghe, at a special launch event supported by Formula 2 star Arthur Leclerc.
On Wednesday 18th September, Monte Carlo Beer’s William Scheffer and Anthony Orengo hosted a press event on the Equivoque rooftop in Monaco to celebrate the launch of their new soft drink brand, Daghe.
The launch has been a long time coming, with the pair hinting that they have been working on Daghe, which means “Come on!” in Monegasque, since 2021.
They were joined at the event, attended by Monaco Life, by Formula 2 driver Arthur Leclerc, the brother of Formula 1 pilot Charles Leclerc. The younger Leclerc is to be an ambassador for the Daghe brand.
Daghe is a celebration of local produce and ingenuity.
“Across the world, there are thousands of refreshing drinks, but none of them can bring us together around common values that truly matter to us: living together, sharing, all while consuming local and sustainable products,” Orengo told Monaco Life.
Daghe drinks are low in calories and have 30% less sugar than major brands. They use 100% natural ingredients, with a focus on locally sourced produce, contain no artificial flavours or preservatives, and are made in the Alpes-Maritimes, reflecting the founders’ desire to promote sustainability.
The range features four flavours—cola, tonic, ginger beer, and lemonade—in response to global trends and demand.
Speaking at the launch, Leclerc remarked, “I’m so happy to be supporting a Monegasque brand; I am honoured to be a part of this team and see how it will progress.”
When asked about his favourite flavour, the 23-year-old driver responded, “For me, it’s the lemonade!”
Daghe is available online and at local distributors, including restaurants and supermarkets in the Principality and the surrounding area. For more information, click here.
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Photos by Monaco Life