Lanvin has joined forces with AS Monaco Basket as the official outfitter for the Roca Team, merging high-end fashion with basketball.

As the basketball EuroLeague season is well underway, AS Monaco Basket has announced a new partnership with the French luxury fashion house Lanvin, naming the brand as the official outfitter of the Roca Team. This collaboration aims to blend Lanvin’s high-end style with the athleticism and competitive spirit of the basketball team.

“Our ambition is to offer our fans the ultimate Hoops Royal experience,” said Oleksiy Yefimov, General Manager of AS Monaco Basket. “Partnering with Lanvin, which shares this vision, is crucial to achieving our goals. I am confident this marks the beginning of a long-lasting relationship, during which we will build stories that highlight the beauty of this project.”

See more: Interview: Oleksiy Yefimov, General Manager of AS Monaco Basket

To celebrate the collaboration, key players from AS Monaco Basket, including Matthew Strazel, Mike James, and Elie Okobo, are featured in black-and-white portraits wearing Lanvin’s signature suits and DDB1 sneakers. 

“Lanvin is pleased to strengthen its ties with Monaco through this partnership with AS Monaco Basketball, a team that inspires both locally and globally,” said Lanvin’s Deputy CEO, Siddhartha Shukla. “The athleticism and exemplary team spirit that characterise their success echo Lanvin’s commitment to excellence. As Madame Lanvin understood more than a century ago, the worlds of fashion and sport find common ground and cultural synergies.”

Lanvin’s connection to the Riviera dates back to the early 20th century when Jeanne Lanvin opened her first boutique on the iconic Boulevard de la Croisette in Cannes. There is also a store in Monaco and plans to renovate its Cannes location in 2025.

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Photo credit: Romain Duquesne, Bird production