AS Monaco Basketball has rebranded its exclusive courtside VIP viewing area as the Zondacrypto Lounge, marking a bold new chapter in its partnership with the cryptocurrency exchange platform, one of Europe’s leading regulated digital asset exchanges.
Earlier this year, Zondacrypto became AS Monaco Basketball’s main partner for the EuroLeague season, securing prime logo placement on the team’s jerseys. Now, the collaboration has gone a step further with the unveiling of the newly renamed VIP viewing section in the Salle Gaston Médecin, which will henceforth be known as the Zondacrypto Lounge.
See more: Zondacrypto becomes AS Monaco Basketball’s main partner for EuroLeague campaign
Oleksiy Yefimov, General Manager of AS Monaco Basketball, has emphasised the significance of the partnership, saying, “We are proud to deepen our relationship with Zondacrypto, who have already proven to be incredibly valuable supporters of the team. Their passion for pushing the boundaries in the crypto space reflects our own ambitions on the basketball court. Together, we aim to take new steps in European basketball.”
Echoing this sentiment, Przemysław Kral, CEO of Zondacrypto, stated, “AS Monaco Basketball is a powerhouse in European basketball, just as Zondacrypto stands at the forefront of innovation and regulation in the crypto space. We both share a forward-thinking mindset, pushing boundaries in our respective fields. This partnership isn’t just about branding—it’s about bridging the worlds of crypto and sports using a universal language that resonates with fans. By educating people about crypto in an exciting, accessible way, we drive real business impact while also supporting local teams and their communities.”
The European-based crypto exchange, founded in 2014, already had a strong footprint in European sports, particularly in Southern Europe. The exchange actively supports major Italian football clubs, including Bologna FC, Juventus FC, Atalanta BC and Parma Calcio, as well as renowned cycling events on the continent, such as the Giro d’Italia, Tour de Pologne, Strade Bianche and Milano-Sanremo.
Beyond basketball, Zondacrypto has also been growing its influence elsewhere in Monaco. The company serves as the title sponsor of the high-profile supercar event Top Marques Monaco, supports AS Monaco FC and recently appointed Monegasque racing driver Arthur Leclerc as a brand ambassador. In October last year, Zondacrypto launched its native ZND token at the ZND Crypto Forum Gala event in Monaco, further cementing its role in the region’s financial and sporting landscape.
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Pictured: Oleksiy Yefimov, General Manager of AS Monaco Basketball, and Przemysław Kral, CEO of Zondacrypto. Source: AS Monaco Basket