AS Monaco’s 1-0 victory on Saturday was more than just the points, as the club transformed their home stadium into a sea of pink, in order to support France’s October Rose breast cancer awareness campaign, with a special tribute to the Ecoute Cancer Réconfort association. 

The Ligue 1 club organised several initiatives around the match at Stade Louis II to raise awareness about breast cancer screening and support fundraising for research.

Valérie Barilaro, president of Ecoute Cancer Réconfort, had the honour of performing the ceremonial kick-off alongside Milène, an active member of the association. For Barilaro and her team, it was recognition of over three decades of vital work supporting cancer patients in the region.

The Monaco-based association, founded in 1992, provides a true lifeline to those battling cancer through volunteer listeners at the Princess Grace Hospital’s day unit. Additionally, the association also runs a wellbeing space called ‘L’espace Mieux-Etre’ where patients can access various activities and emotional support, designed to help them through their treatment and break the isolation that often accompanies illness.

Meanwhile, Monaco’s players wore special pink shirts during the warm up, featuring the association’s logo before the match, while club director general Thiago Scuro presented a signed shirt to Barilaro. Members of the association were also invited as guests to watch the game.

The pink theme extended throughout the stadium, with staff, stewards and hostesses all wearing pink ribbons, and prevention messages were also displayed on LED boards during the match.

Lastly, the club’s digital platforms, including their website and social media accounts, were also given a pink makeover for 72 hours over the weekend.

The initiative forms part of Monaco’s AS Monacoeur social responsibility programme, which has supported the Octobre Rose campaign for several years

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Main photo source: AS Monaco