Brought to you by: Monaco Life
ASM is partnering with Monaco-based start-up IQONIQ, a new social media and fan engagement platform specialising in sport and entertainment.
The deal is set last four seasons until June 2023, making IQONIQ the official digital fan engagement platform for AS Monaco football club. The partnership also sees the IQONIQ brand on AS Monaco shorts from the next Ligue 1 match, Nice versus Monaco at the Allianz Riviera stadium on Saturday 7th March.
IQONIQ is a new digital platform specialising in the fields of sport and entertainment, and is due to launch in the coming months. It rewards the commitment of fans and allows them to follow and interact with their favourite league, club and players.
“As IQONIQ is a platform dedicated to fans, it makes a lot of sense for us to develop this adventure in Monaco, where we are based,” said IQONIQ CEO Kazim Atilla. “We are very excited that this collaboration with a major club will open up new opportunities for fan engagement, which should benefit both the club and its loyal fans.”
By integrating the digital ecosystem of ASM, IQONIQ will offer its users a range of opportunities to feel closer than ever to their club, including behind the scenes access, exclusive discounts and personalised content, allowing AS Monaco to strengthen its proximity with its community of more than 11 million followers worldwide.
“By offering quality content, combined with innovative engagement principles, IQONIQ fits perfectly with AS Monaco’s strategy to extend and enhance the digital experience offered to our fans,” said Tyson Henly, Commercial Director AS Monaco. “Our presence on this new platform will also allow the club to open up to new communities and to sports and entertainment fans in general.”
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