Bakeries join new anti-domestic violence campaign

Bread bags in Monaco will now hold something more precious than the day’s baguettes, they will also include important information for victims of domestic violence while helping to initiate conversations around the issue.

In an innovative new campaign, Monaco’s Committee for the Promotion and Protection of Women’s Rights has teamed up with bakeries in the Principality to distribute bread bags which contain the help and emergency numbers available to victims of violence in the state.
The aim is to also inform and educate the general public about domestic violence by using an object that forms part of everyday life.
“It is a way of reaching people more directly who might be faced with these situations and to remind them that there are State services and associations available to them who will listen,” says Céline Cottalorda, Interministerial Delegate for Women’s Rights. “In this operation, there is also a logic of prevention. Maybe the presence of this bread bag in homes will spark exchanges and conversations on the subject without the family being directly concerned.”
In total, 150,000 bread bags will be distributed by the Costa, Epi d’Or and Mullot bakeries, including on the International Day for the Elimination of Violence Against Women which takes place every year on 25th November.
Photo source: Stéphane Danna, Government Communication Department