Basketball: Skweek secure bumper Betclic Elite broadcasting deal

AS Monaco Basket's Mike James

Skweek has reached an agreement with the Ligue Nationale de Basket to broadcast Betclic Elite fixtures until 2030.

The Monegasque broadcaster is only in its infancy, having been created just last summer in order to satisfy the growing demand to watch European basketball.

The Fedcom Media business, whose owner Aleksej Fedoricsev is also the owner of AS Monaco Basketball, notably broadcasted the Roca Team’s incredible run to the Euroleague’s Final Four last season.

Skweek is now taking a natural next step in its growth by securing the broadcasting rights of the French division, the Betclic Elite, for the next seven seasons.

L’Équipe, a long-time broadcaster of French basketball, will show 25 regular season matches, 10 play-off matches – including the finals – as well as three Leaders Cup games and the All-Star Game. Skweek’s coverage will be more extensive, showing the regular season, the play-offs, the Leaders Cup in full and the All-Star game.

Responding to unprecedented demand

The production of the matches themselves will be handled by 21 Production, an affiliate of the L’Équipe group.

“For Skweek, this agreement marks an important step in a project that began in October 2022 with the broadcasting of the Euroleague and the EuroCup, which particularly highlighted the journeys of French teams. From next season, our platform will become the unmissable destination for fans,” said Skweek CEO Oleg Petrov.

AS Monaco Basket's Matthew Strazel v Boulogne-Levallois
Betclic Elite Final at the Salle Gaston Médecin by Luke Entwistle, Monaco Life

For the Monegasque broadcaster and the Ligue Nationale de Basket (LNB), it is hoped that this long-term agreement will be a mutually beneficial venture, meeting the current broadcasting needs whilst also facilitating growth in the game.

“This historic agreement until 20230 shows the unprecedented attractiveness of the Betclic Elite… It will allow the clubs to continue their development and allow professional basketball to shine more through its increased exposure,” said LNB president Philippe Ausseur.



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Photo by Luke Entwistle, Monaco Life