Chanel returns to Monaco for cruise collection show

Luxury fashion house Chanel is staging its 2022/23 cruise collection in the Principality, a location that has special meaning for the iconic brand.  

The relationship between Chanel and the Côte d’Azur goes back almost a hundred years to 1929, when Gabrielle “Coco” Chanel built her villa, La Pausa, in Roquebrune-Cap-Martin, just minutes from Monaco. The relationship continued with Karl Lagerfeld, who made Villa La Vigie his go-to summer residence from 1988.

This long-standing bond is being celebrated by the iconic fashion brand through a live fashion show to be held in the Principality to reveal its 2022/23 cruise collection. The show is scheduled for 5th May 2022. The location is yet to be disclosed.

“By choosing to present the Cruise 2022/23 fashion show in Monaco, Virginie Viard is sealing and extending Chanel’s ties with the Principality. This relationship is embodied in particular by Charlotte Casiraghi, ambassador and spokesperson for the House since 2021, President and Founder of the Monaco Philosophical Meetings and godmother of the Jumping International de Monte-Carlo,” Chanel stated in a press release.

The last time Chanel held a show in Monaco was back in 2006 when it debuted its Métiers d’Art Collection at the Monte-Carlo Opera House.

Cruise collections are the norm for many fashion houses today, but the idea stemmed from Coco Chanel, who in 1919 began to offer her North American and northern European clients embarking on winter holidays light and wearable designs made for sunny destinations.

Today’s modern collections are a complete travel-inspired wardrobe using aspirational pieces for women who dream of wintering in places such as Monaco and made for those who do.



Photo of Charlotte Casiraghi, source Chanel