One of the world’s best loved supercar fanatics and social media influencers, Armand Mazloumian, is organising a charity drive of luxury vehicles through the streets of Monaco this December to raise money for the Princess Grace Foundation. Here’s everything you need to know, from the dates of the parade to how to get involved.  

Earlier this month, self-proclaimed “supercars lover” Armand Mazloumian, who goes by ArmandMa1 across his various social media platforms, announced that he would be running a charity drive in the Principality from 16th to 25th December.  

Mazloumian is a familiar face on the Place du Casino, a spot from which he livestreams footage and photographs of the most extravagant and luxurious vehicles in Monaco, and he is using his massive reach and popularity to get owners and drivers of supercars to decorate their cars with a special ‘Les Roues de Noël’ sticker and make a donation to the Princess Grace Foundation.  

He’s calling it the ‘Wheels of Christmas’ in English, and says that the money raised by the donations will go towards projects and programmes supported by the foundation, which was launched nearly 60 years ago in 1964 by the late Princess Grace.  

Mazloumian has already shared numerous photographs of vehicles that are backing his scheme on social media, such as a Hummer owned by DJ Max Mantovani and the Opel GT Roadster driven and showcased often by the influencer himself.

Alongside the main event, Mazloumian will also be holding a special family-friendly drive through Monaco on 23rd December. All of the cars taking part will be festively decorated and treats will be handed out to children as the parade drives by.  

For more information about the Princess Grace Foundation and its work, click here.  

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Photo by Monaco Life