Christmas tree auction raises €122,000 for Action Innocence Monaco

The Hôtel de Paris Monte-Carlo has once again hosted the annual Christmas Tree Auction, which raised an incredible €122,000 for Action Innocence Monaco. The event was attended by Princess Charlene and was made extra special with Christmas carols sung by children from the International School of Monaco.

Each year, Christmas trees are donated and decorated by Monaco’s luxury brands, renowned artists, and businesses. Each tree is uniquely designed, often featuring extravagant decorations, gifts, or exclusive experiences tied to the donor.

As always, the auction on Wednesday 11th December was lively and competitive, as attendees bid on the trees, with all proceeds going directly to Action Innocence Monaco and it’s mission to protect children online by teaching safe internet use and raising awareness of digital dangers like cyberbullying and online predators.

Princess Charlene with the ISM choir at the Christmas Tree Auction. Photo credit: Manuel Vitali, Direction de la Communication

Founded in 2002 and now fully independent, with the Patronage of Princess Charlene, the association runs prevention sessions in schools, creates tools for safer online practices, and works with policymakers to keep up with new challenges in the digital world.

This festive fundraiser showed the community’s generosity, helping Action Innocence continue its vital work.

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Photo credit: Manuel Vitali, Direction de la Communication