On November 13th, jewellery lovers were treated to an exclusive glimpse of NeverNoT’s vibrant fine jewellery collection as the London-based brand hosted a trunk show at Ferret Joaillier. 

The event, accompanied by cocktails and canapés, showcased the brand’s philosophy that luxury jewellery should be worn every day, not locked away for special occasions.

Founded in 2018 by Georgian born friends Nina Dzhokhadze and Natia Chkhartishvili, NeverNoT has carved out a distinctive niche in the fine jewellery world with its bold use of colour and contemporary designs. The brand’s name itself depicts their “always on” philosophy; jewellery should never not be worn.

Travel inspired designs and every day elegance

At the event, Dzhokhadze walked Monaco Life through the collection’s bestsellers, starting with their signature ‘Grab and Go’ ring. “It’s quite big, but I love it,” she explained, displaying the chunky yellow gold and turquoise piece she wore on her index finger. The ring showcases even more of NeverNoT’s approach: serious craftsmanship meets playful design. The ring is available in multiple variations including paraiba tourmaline, blue sapphires, white opal, and malachite. However, the diamond version remains their top seller.

The travel inspired suitcase collection also drew particular attention, with pieces ranging from dainty ‘carry one’ pendants to statement ‘extra large’ designs.

“This particular one is with amazonite and malachite sides,” Dzhokhadze noted, demonstrating how the double-sided pieces can be styled. “You can choose which ever you want to wear, or you can really wear all of them.”

Meanwhile, the most intriguing was the introduction of fig leaf brooches, challenging traditional notions of when and how pieces should be worn.

“We really want to introduce brooches as something you can wear on an everyday basis,” Dzhokhadze explained. “It fits with a denim jacket or dress or jumper. It’s nothing that you keep aside for special occasions. You can wear it every day, for both men and women.”

The trunk show marked an expansion of NeverNoT’s presence in Monaco, where the brand has been stocked at Ferret since March. “We’ve been selling here very well, and we decided to partner with our retailer to bring more pieces to customers before Christmas and the holiday season,” Dzhokhadze said.

Their pieces prove that fine jewellery needn’t be formal or conservative… sometimes the best occasion to wear something special is simply today.

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All photos provided by NeverNoT.