F1’s Charles Leclerc invests in online watch retailer Chrono24 

Monaco-born Formula 1 driver Charles Leclerc and his elder brother, Lorenzo, have made a joint investment in online luxury watch retailer Chrono24, joining the likes of Cristiano Ronaldo and Bernard Arnault in backing the growing company. 

Alongside his passions for cars and racing, 26-year-old Monegasque Charles Leclerc is also a devotee of high-end timepieces. Among the watches he has been spotted wearing over the years are a Richard Mille RM61-01 Ultimate Edition – just 150 of these timepieces have ever been made – as well as a Patek Philippe Nautilus Travel Time 5990/1R and a Hublot Big Bang MECA-10 Black Magic. 

Leclerc is a particular fan of Richard Mille watches, and he is one of the leading global ambassadors for the brand. Having worked with Richard Mille for over a decade, this relationship reached new heights in 2021 when the brand released the Richard Mille RM 67-02 Charles Leclerc. Since then, Leclerc has been seen sporting the Richard Mille UP-01 Ferrari as well as the Richard Mille RM35-03 Rafael Nadal.  

See more: Interview with Charles Leclerc: “Monaco is the most exciting qualifying of the year”

In addition to his F1 career, Leclerc has also spread his wings into investment and the wider business world. 

On Tuesday 4th June, it was announced that Leclerc and his elder brother, Lorenzo, with whom he runs a family office called All Time, would be investing an undisclosed amount in the online watch vendor Chrono24.  

“The watch world has long captivated me as one of my many passions,” says Leclerc. “There’s a real unification between watch lovers around the world, and my brother and I are excited to be an even deeper part of that community through our investment involvement with Chrono24.” 

See more: F1: Charles Leclerc brings home the win at the Monaco Grand Prix

Currently valued at more than US$1 billion, the company is described as a “solid bet for shrewd investors like the Leclercs”. Other big names that have been drawn to Chrono24 include footballing legend Cristiano Ronaldo, who joined the company as an investor in July 2023, and investment companies such as Bernard Arnault’s Aglae Ventures, General Atlantic, Insight Partners and Sprints Capital. 

“The idea of a sporting legend like Charles Leclerc joining Chrono24 as an investor is thrilling,” says Chrono24 Founder and Chairman of the Board Tim Stracke (pictured above with Leclerc). “He has achieved an incredible legacy already very early in his life, and his prowess as a young investor is a great example of his passion for performance.” 

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Photo courtesy of Chrono24