Fashion meets football as APM Monaco becomes AS Monaco’s major sponsor

In the world of football, alliances are often forged on the pitch. But sometimes, partnerships extend beyond the field and into the world of style, sophistication, and shared values. AS Monaco and APM Monaco have come together in a collaboration that not only elevates the game but also adds a touch of elegance that transcends the field.

With one of the best images among Ligue 1 clubs in France, AS Monaco boasts a massive international following of over 24 million on social media. Their elegant style of play on the pitch is a testament to the club’s core values. According to AS Monaco’s CEO, Thiago Scuro, “This association between two brands sharing the same local roots and both serving as showcases for the Principality on the international stage seemed like a natural fit.”

APM Monaco, a fashion jewellery brand, embodies a unique blend of chic design and the South of France’s lifestyle. Established in 1982, the brand is the epitome of sophistication and style, making it a global leader in the fashion jewellery market. The core values of APM Monaco, which include chic, fashion, and a delightful smile, align seamlessly with the spirit of Monaco.

Philippe Prette, CEO of APM Monaco, emphasised the significance of this partnership by stating, “We are extremely proud to support AS Monaco. This collaboration felt obvious to highlight our Monégasque origins and our pride in contributing to the Principality’s image. It’s a beautiful professional and personal adventure.”

APM Monaco and AS Monaco: a match made in Monaco

APM Monaco will now grace the front of the AS Monaco players’ jerseys, with the joint mission of spreading the image of the Principality around the world. The values they share, such as elegance, determination, and dynamism, perfectly represent Monaco’s essence.

As the club’s main partner, APM Monaco will play a pivotal role in enhancing the image of both brands. With various exciting activations in the pipeline, including a unique and special collection, this partnership promises to bring the global communities of both AS Monaco and APM Monaco closer together.

Make sure you’re never left out of the conversation. Sign up for the Monaco Life newsletter, and follow us on Facebook, Twitter, InstagramandLinkedIn.  


Photo source: AS Monaco Football