What bad timing for this exciting time of the year – fashion week! The Covid-19 epidemic that has been raging in China and the rest of the word for several weeks has seen fewer Asian visitors at all the Fashion Weeks around the world, events that are having to deal with an enormous amount of anxiety and panic.
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Milan suffered the strongest impact after the outbreak of hundreds of coronavirus cases in the region of Lombardy.
In addition to the predicted shortfall in Asian visitors, Paris Fashion Week was also impacted by a reduced presence of Italian buyers, including many who attended the Milan Fashion Week.
LVMH cancelled a cocktail party organised for the LVMH Prize for emerging fashion designers, which was followed by the cancellation of the Net-a-Porter-Re/done event at the UK embassy.
However, all other shows and events went ahead as planned. Fashion brands had to plan a robust communication plan, fueling social media platforms with content and show broadcasts, especially targeting Chinese platforms.
When designers predict trends
As we are all aware, collections reflect the current and predicted social and macro-economic situation in the world. It was quite creepy then to see this reality when more than one designer presented their collections with face masks and veiled faces. Marine Serre’s show in Paris proved to be unintentionally timely as models wore outfits complete with matching face masks, which were designed before the outbreak of coronavirus. We also saw designers such as Simone Rocha and Richard Quinn presenting collections with veiled visage, with tulle and mysterious chain-mailed masks covering the face.
Best looks and trends from fashion week fall/winter season 2020
Bridal: The bridal market is booming, and it seems ready-to-wear designers are getting in on the action. Moschino presented a Marie-Antoinette confection-like dress with sumptuous volume.
Moschino – Milano Simone Rocha – London
Ruffled collars and renaissance revival: More Renaissance than circus, they made for a dramatic and playful addition to standard suits and jumpsuits.
Puffy statement sleeves: the more eye-catching, the better.
’80s mood: Padded shoulders, latex, tight-at-the-leg looks in PVC.
Glimmering Glam: Looks like maximalism is on the incline, thanks to all the sparkles and glamour coming back with glimmering jumpsuits and oversized shiny tops.
Oversized: In a season dominated by volume, JW Anderson’s collection was the most voluminous with humongous coats.
Photos: Fashion Network
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