Monaco’s renowned florist Marco Traverso celebrated his four decade career and enduring partnership with Michelin-starred chef Alain Ducasse on Wednesday in an intimate gathering at Louis XV in the Hôtel de Paris.
The Italian-French artisan has earned the title ‘jeweller of flowers’ for his meticulous craft. Speaking to Monaco life, he reflected on his journey from the old Monte-Carlo market to becoming one of the principality’s most sought-after floral artists. “What is most important to me is making my clients happy,” he said.
A partnership built on excellence
The collaboration between Traverso and Ducasse began in 1982 when the florist approached the chef with admiration regarding his approach to gastronomy. What initially started as a trial arrangement for the central bouquet at Louis XV led to a four-decade partnership.
“I learned so much working with him,” Traverso explained. “I think he’s one of the best chefs in the world.”
Ducasse, who wasn’t present during the event, had previously spoken warmly of their partnership, praising the florist’s ability to “express their particular sensitivity while adapting perfectly to the context in which they work”.
The chef also compared their crafts, noting that both require passion, hard work, and an understanding that they are “artisans of the ephemeral”.
The art of floral mastery
According to Traverso, his approach goes beyond tradition arrangements. Working from this atelier like a jeweller with precious stones, he selects, respects, and transforms flowers into unique works of art. His creations have graced some of Monaco’s most prestigious events, from the iconic bouquet in the in the Hôtel de Paris hall to the centrepieces for the Red Cross Gala.
When asked about future plans, Traverso remains focused on his core philosophy: client satisfaction above all else. “It doesn’t matter about the money or what I earn. It’s about seeing the clients happy. This is my approach.”
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Main photo by Monaco Life.