Football: AS Monaco joins the digital revolution

AS Monaco CEO Ben Lambrecht with Frédéric Genta

AS Monaco are joining the digital revolution within the Principality through their inscription to the Extended Monaco scheme, piloted by the government. 

Since 2019, Monaco has been undergoing a revolution. The Interministerial Delegation in charge of the Digital Transition (DITN), through the Extended Monaco scheme, have brought the Principality into the 21st century, moving many facets of life into the digital sphere. The move is as practical as it is economical and eco-friendly.

The emblematic Monégasques are now joining the efforts, and through their collaboration with the DITN, hoping to encourage supporters of the Principality’s football club to use the digital tools.

A revolutionised ticket office

AS Monaco’s ticketing office will soon be integrated into the MONAPASS application, whilst fans already have the option of opting for a 100% digital season ticket for the upcoming 2023/24 season.

The club will launch further initiatives. ‘Attractivity Challenges,’ a competition open to young businesses developing applications in the sport domain will be launched. Club news will now also be diffused in the ‘Your Monaco’ app, which relays practical information around the Principality. Finally, the DITN will make the self-service ticket machines available in order to promote home matches and numerous activities involving the Principality club.

The mutually beneficial collaboration will further the government’s goal to go digital, whilst also simplifying and modernising the club’s ticketing process, hopefully to the benefit of attendances at the Stade Louis II.


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Photo credit: Manuel Vitali / Direction de la Communication