Formula 1: Scuderia Ferrari the most valuable team at almost $4 billion

Ferrari Forbes billion

Scuderia Ferrari may be languishing in the midfield on track, but the Italian manufacturer leads the way in terms of valuation, according to Forbes. 

After bouts of revival last summer, Ferrari’s 2023 challenger is yet to live up to expectations, with Charles Leclerc and Carlos Sainz struggling to reclaim ground from the frontrunners. The manufacturer are currently fourth in the Formula 1 constructors standings, behind Aston Martin, Mercedes and Red Bull. The latter has a mammoth 254-point lead over the Italian team.

However, the team continues to enjoy great financial success off the track. Based on 2023 revenue estimates, Forbes have ranked Ferrari as the most valuable team on the grid. The team, led by Team Principal Frédéric Vasseur, is valued at $3.9 billion or €3.5 billion, a 189% jump from 2019.

Ferrari Team Principal Frédéric Vasseur. Photo source: Scuderia Ferrari Media Centre

However, Mercedes is hot on Ferrari’s tail. The Toto Wolff-led team had fallen back in the last two seasons, following years of dominance, but is now valued at $3.8 billion, a 274% jump.

Values explode across the grid

The increases in value experienced at Ferrari and Mercedes aren’t isolated cases.

All teams have witnessed stratospheric growth in recent years. According to Forbes’ report, the average valuation across all of Formula 1’s 10 teams is $1.88 billion, a 276% increase from the $500 million average when the publication last valued the teams back in 20219.

The introduction of a cost cap is a large factor in this financial growth felt by the entire grid, as is the increase in popularity of the sport. The arrival of Liberty Media in 2017 signalled a change in strategy. The product has significantly changed. The Netflix series ‘Drive to Survive’ has brought in new audiences, as has the increased focus on the American market. This season, there will be three races in the United States, including the inaugural Las Vegas Grand Prix.

There are no signs of Formula 1’s exponential growth slowing in the coming years, and with the expanding calendar and more lucrative sponsorship deals in the pipeline, representing the new realities of the sport, team values are destined to increase further. Mercedes and Red Bull will certainly be aiming to knock Ferrari, Formula 1’s most iconic brand, off its perch in the coming months and years.

Formula 1 team valuations in full:

1. Ferrari – $3.89 billion

2. Mercedes – $3.8 billion

3. Red Bull – $2.6 billion

4. McLaren – $2.2 billion

5. Alpine – $1.4 billion

6. Aston Martin – $1.375 billion

7. Alpha Tauri – $1.125 billion

8. Alfa Romeo – $900 million

9. Haas – $780 million

10. Williams – $725 million


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Photo source: Scuderia Ferrari Media Centre