Formula E has elevated Google Cloud to ‘Principal Artificial Intelligence Partner’ in an expanded multi-year deal positioning AI at the heart of electric motorsport’s future, from race strategy to carbon reduction.
The upgraded partnership builds on Formula E’s initial Google Cloud collaboration from January 2025. The championship will now integrate Gemini AI models across its entire ecosystem to accelerate performance and showcase innovation globally.
Millions of viewers already benefit from AI integration through Formula E’s Strategy Agent, which delivers real-time insights, predictions and race explanations during live broadcasts. The technology provides data-driven analysis of race dynamics, driver performance and strategic decisions as they unfold.
Digital twins to cut carbon footprint
Beyond the track, AI will drive operational transformation with environmental benefits. Formula E will create race and event digital twins to simulate and optimise site builds virtually, minimizing on-site reconnaissance and heavy equipment transport. This approach delivers measurable carbon footprint reductions while maintaining peak performance – crucial for a series that has been sport-certified net zero carbon since inception.
Formula E has already demonstrated AI’s potential through groundbreaking projects. The championship used Google’s AI Studio and Gemini models for its ‘Mountain Recharge’ project, mapping the optimal route for its GENBETA car’s mountain descent and identifying ideal braking zones. The car generated enough energy through regenerative braking to complete a full Monaco circuit lap.
Game-changer for motorsport
“Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole,” said Jeff Dodds, Formula E CEO. “The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”
As the world’s first all-electric FIA World Championship, Formula E provides an elite platform for automotive manufacturers to accelerate electric vehicle innovation through racing in iconic city centres worldwide, including Monaco.
“Formula E is a hub of innovation, where milliseconds can define success,” Tara Brady, President of Google Cloud EMEA, added. “This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”
Stay updated with Monaco Life: sign up for our free newsletter, catch our podcast on Spotify, and follow us across Facebook, Instagram, LinkedIn, and Tik Tok.
Photo: Formula E Grand Prix Monaco 2024, source Formula E