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Four additions to MYS showcase superyacht lifestyle

Four additions to MYS showcase superyacht lifestyle

By Staff Writer - September 4, 2017

Screen Shot 2017-09-04 at 8.26.25 PMFirmly oriented towards the superyacht sector’s end clientele, the Monaco Yacht Show has completely reset the Quai Antoine I area to unveil a new exhibition space dedicated to the superyacht lifestyle.

The 34,000 attendees expected this year will be able to visit this completely transformed area that will host four exhibitions: The new Starboard lounge-exhibition; The Car Deck (prestige car exhibition); Tenders & Toys; and the The Holland Pavilion.

The Starboard will present a selection of exhibitors, specialising in superyacht destinations, luxury products and arts. The new area will also house the second official Monaco Yacht Show restaurant-lounge. Indoors or on the terrace visitors and exhibitors can enjoy snacks and cold dishes, then come back again after 16.30 for Happy Hour with live piano-bar music.

The Starboard will also house the Show’s official Press centre – access restricted to accredited journalists – and Business centre with private meeting rooms available only for exhibitors’ business meetings. A selection of yachting and lifestyle magazines will be freely available and Wifi will be available all alongside Quai Antoine I.

Launched at last year’s MYS, the Car Deck will be set alongside the Starboard and present fifteen or so prestige vehicles, with some available for test drives by the Show’s premium clients.The finest cutting-edge models of prestige brands will be displayed, including Aston Martin, Automobili Lamborghini, Bentley, Elemental Cars, Hoffmann & Novague, McLaren, Mercedes-Benz, and Shelby by Gentleman Car.

Visitors to the 2017 Monaco Yacht Show will discover a brand-new exhibition area devoted entirely to the trendiest luxury tenders and water toys on the market. Tenders & Toys will display fifteen or so tenders on two sites, one on the quay – in the extension of the Dutch HISWA pavilion – and the other on the water – opposite the Car Deck and the Starboard. Yacht owners, skippers and future clients will be able to choose their tenders from among the variety of products on view.

HISWA, one of the longest-standing exhibiting federations at the Monaco Yacht Show, will again raise the flag of the Dutch superyachting industry with its Holland Pavilion. Eight exhibiting companies will present their best know-how, expertise and high-end nautical products.

The reconfiguration of the Quai Antoine I exhibition area will create a new epicentre for the activities of the Monaco Yacht Show and will stand as a new milestone in the development of the Monaco Yacht Show.

Monaco Yacht Show, 27th edition, September 27-30. Port Hercule, Monaco


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