Frédéric Genta is not only on a mission to transition Monaco to a new digital era, he is also now in charge of making that transition look as attractive as possible.

In order for the digital transition to be a success, people must see its worth and value. Prince Albert and his government have therefore assigned a new role to Frédéric Genta. In addition to being the Interministerial Delegate in charge of the Digital Transition, he is now the Interministerial Delegate for Attractiveness and the Digital Transition.

Genta will carry this new title along with Secretary General of the Strategic Council for Attractiveness, which will oversee the challenges in knowing how to meet the expectations of residents, investors, businesses, employees and tourists with regards to the move towards a digital future in the Principality.

Frédéric Genta will be charged with creating and proposing a new strategy that is easily adaptable to the rapidly changing world including a basic overall long-term plan.

He will be under the direct authority of the Minister of State, Pierre Dartout, whose wish it is to optimise the policies and resources of the State to strengthen the attractiveness of the Principality.

Photo by Manuel Vitali, Government Communication Department