A new global initiative inviting people to spend 10 minutes doing something kind for someone else launched on Tuesday at the Princess Grace Irish Library in Monaco, brought to life by Donegal-born entrepreneur Troy Armour and Miss Ireland Caoimhe Kenny.
The 30 Days of Good Deeds campaign, running throughout June, is built around a simple chain reaction: do one kind act for another person, share it on social media, then nominate three friends to do the same within 24 hours. The deed itself can be anything — walking a neighbour’s dog, calling on an elderly person, leaving an encouraging note under a stranger’s windscreen wiper, or quietly doing a chore someone usually faces alone.
The campaign is the founding initiative of the Mo Chuisle Foundation — its name drawn from the Irish phrase meaning “my pulse, my heart” — with charitable work focused on cancer care, period poverty and creative education.
Why Monaco, and why this library
The choice of the Princess Grace Irish Library carries its own quiet significance. Prince Albert II’s great-grandfather John Henry Kelly hailed from Newport, Co. Mayo, and the library — which houses Princess Grace’s personal book collection, including an original copy of James Joyce’s Ulysses — has long been a keeper of the Grimaldi family’s Irish roots. Princess Grace was the first foreign head of state to make a state visit to the Republic of Ireland, in 1961.
“The goal of the foundation to spread kindness across the world resonates with Princess Grace’s own mission in life,” said Library Director Paula Farquharson — a sentiment echoed in Grace Kelly’s own words: “I would like to be remembered as someone who accomplished useful deeds, and who was a kind and loving person.”
The people behind it
For Troy Armour, the campaign draws on something rooted in his upbringing. “I grew up in Donegal, where looking out for your neighbour wasn’t a campaign — it was just what people did,” he said. “Ten minutes. One person. One kind thing. Then pass it on to three more people.”
Caoimhe Kenny brought her own cause to the foundation. “I wanted to make sure that ending period poverty was one of the goals of Mo Chuisle,” she said. “Up to 24% of girls miss at least one week of school a year because they don’t have access to sanitary products.”
To take part, visit 30daysofgooddeeds.com or follow @30daysofgooddeeds from 1st June.
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Photo credit: Helena Lopes, Unsplash