The Government plans to adopt a common strategy by all those who help to convey Monaco’s image outside its borders.

A mission to fulfil this aim has been entrusted to Mr Guillaume Rose in order to ensure better coordination of all these stakeholders. The objective is to develop common axes with target countries in order to maximise the returns on public spending and the impact in terms of the image of Monaco abroad.

Mr Rose is a former head of the Principality’s Tourism and Conventions Office and has unequalled experience in projecting Monaco’s image in an international context. He will also conduct a study enabling the Government to define its common strategy and evaluate the opportunities while at the same time taking into consideration the human and financial resources needed.