Monte-Carlo Beach has welcomed one of fashion’s most influential names this summer as Jacquemus unveils a striking seasonal takeover in partnership with Monte-Carlo Société des Bains de Mer. From now until the 7th of October, the iconic seaside club is reimagined through the sun-drenched, stylish lens of the French fashion house.

The collaboration has transformed the legendary pier, the Pool Café, and two new on-site boutiques into a tribute to the brand’s signature aesthetic. Banana yellow sunbeds, coconut milk and black striped parasols, and soft cushions inspired by Jacquemus’ La Croisière collection now bring playful elegance to Monaco’s Mediterranean shore.

This partnership marks a fresh chapter in the ongoing renewal of Monte-Carlo Beach, following recent upgrades to Le Deck, the pool area, and the launch of new padel courts. The addition of Jacquemus’ universe—marked by Southern light, artistic flair, and modern Provencal identity—deepens the site’s commitment to Riviera chic while reinforcing its timeless appeal.

Inside the two boutiques, guests are greeted by a space that feels as personal as the designer’s own home. Artworks reminiscent of Matisse and Renoir hang on the walls, while curated furnishings and literary touches evoke the warmth and charm of Provence. The boutiques offer a full immersion into the world of Jacquemus, in what is the brand’s exclusive retail experience in the Principality.

Known for its boundary-pushing fashion shows and immersive storytelling, Jacquemus has become synonymous with creative expression in extraordinary locations. This Monte-Carlo Beach collaboration brings that spirit to life once more, inviting guests to lounge, dine and shop in a setting where high fashion and seaside serenity blend seamlessly.

See also: 

Fresh, timeless, unforgettable: The new Le Deck at Monte-Carlo Beach is an instant success

Monaco Life is produced by multi-media journalists writing original content. See more in our free newsletter, follow our Podcasts on Spotify, and check us out on  Facebook,  Instagram,  LinkedIn and Tik Tok.