Louis Vuitton has entered a multi-year agreement to become title partner of the Formula 1 Louis Vuitton Grand Prix de Monaco, starting with the 83rd edition scheduled for June 4th to 7th 2026.
The title partnership extends Louis Vuitton’s official Formula 1 relationship, which began in 2025, and strengthens a connection between the maison and Monaco that stretches back several years. Louis Vuitton served as a partner of the Automobile Club de Monaco from 2021 to 2024, presenting its custom trophy trunk on the podium at each race.
Six consecutive years of trophy trunks
Louis Vuitton has marked victories by Max Verstappen in 2021 and 2023, Sergio Pérez in 2022, Charles Leclerc in 2024, and Lando Norris in 2025 with presentations of its signature trophy trunk. The 2026 race will mark the sixth consecutive year the maison provides the custom trunk for the Monaco Grand Prix.
The 2026 trophy trunk, crafted in Louis Vuitton’s historic Asnières workshops, features the house’s Monogram canvas rendered in an exclusive red shade honoring Monaco’s national color. The design incorporates the letter “V” in white and red, representing both Vuitton and Victory, in a pattern inspired by the Monegasque flag. The trunk reflects more than 170 years of Louis Vuitton craftsmanship.
Heritage of automotive and sporting trunks
Louis Vuitton’s connection to motorsport dates to the late 19th century, when Georges Vuitton created the first automobile trunks. The house has since produced trophy trunks for major international sporting events including the America’s Cup, FIFA World Cup, Ballon d’Or, and the Paris 2024 Olympic and Paralympic Games.
Trackside presence and official poster
Louis Vuitton will maintain prominent trackside branding throughout the 2026 race weekend, with custom installations around the circuit combining the house’s visual identity with Formula 1 imagery. The Automobile Club de Monaco released the official poster for the 83rd edition, which features a notable departure from tradition by highlighting the start-finish line with the podium positioned to the side, where the Louis Vuitton trophy trunk will be displayed during the event.
The Monaco Grand Prix has been a fixture of international motorsport since 1929. TAG Heuer, another LVMH-owned brand, served as the race’s first-ever title partner in 2024. Louis Vuitton also holds title partnership of the Formula 1 Louis Vuitton Australian Grand Prix, announced earlier in 2025.
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Photo credit: Michael Alesi, government communications department