This year’s Luxe Pack Monaco trade fair, which will take place at the Grimaldi Forum next week, will be markedly different from previous editions, as its organisers react to the changing demands of the customers and put sustainability, rather than abundance, in the spotlight.
Once, it was desirable – fashionable even – to use layer upon layer of packaging, particularly luxury products, in an effort to prove that the treasures inside were upscale. Many customers appreciated the gesture, enjoying the suspense and build-up created by the unwrapping experience. But as today’s consumers become increasingly aware of the sustainability issues linked to the reams of paper and plastic used in packing, Luxe Pack has decided to rethink its concept and instead promote the eco-friendly innovations that will shape the look and feel of packaging in the future.
The show will be returning to the Grimaldi Forum for three days between 30th September and 2nd October. It will be a showcase of the latest designs, products and initiatives of the packaging industry, with a strong focus on sustainability, eco-awareness and recycling. As such, one of the main highlights of the trade fair will be Luxe Pack in Green Awards for exhibitors with the best environmentally-conscious concepts and products.
Visitors will also be able to explore the sensory and interactive Luxe Pack Formulation experience, featuring surprising textures and formulas, and Luxe Home, which is entirely dedicated to the fast-growing home fragrance and accessories market.
With more than 450 exhibitors on the floor, there will be no shortage of creative ideas for buyers, who will also benefit from a series of roundtables, workshops, networking occasions and keynote talks aimed at helping brands keep their edge in an increasingly competitive market.
To find out more about Luxe Pack, click here.
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Photo credit: Luxe Pack