As fertility becomes a global pursuit, a new standard is emerging — one that blends medical precision with a service culture typically reserved for haute couture or private banking. This is the realm of Luxury Fertility, where discretion, personalisation, and cross-border execution are no longer optional — they are expected.

Leading this evolution is IMA ART Fertility, a Fertility Maison headquartered in Beverly Hills. Designed for private individuals navigating fertility or surrogacy with complex needs, IMA ART provides something singular: world-class coordination delivered with elegance, restraint, and full-spectrum concierge service.

Who Are the Clients Behind This Fertility Maison?

IMA ART Fertility serves a global clientele whose lives demand privacy and excellence in equal measure. These include investors, legacy families, international creatives, and individuals whose lives are lived—by necessity or design—behind closed doors.

Often, these private clients are navigating:

• IVF after extended fertility challenges
• Surrogacy journeys with dual citizenship considerations
• Donor selection that must align with cultural, legal, and personal nuances
• Limited availability for medical travel due to global business obligations

Whether residing in Monaco, New York, Riyadh, or Singapore, these clients turn to IMA ART Fertility for its combination of rigour and refinement.

How Does a Concierge Fertility Model Actually Work?

Unlike mass-market fertility clinics or agencies, IMA ART does not use portals or cookie-cutter timelines. Every journey begins with a discreet intake process — often via referral or liaison — followed by a fully personalised roadmap designed around the client’s medical, legal, emotional, and geographic realities.

The concierge model includes:

• IVF clinic coordination with leading U.S. specialists
• Travel and accommodation logistics
• Private clinical escorting to and from appointments in Beverly Hills
• Cross-border embryo shipping and legal documentation
• Egg Donor screening – if requested – aligned with international preferences
• Surrogacy support tailored to family structure and legal jurisdiction
• Fertility injections and wellness services delivered at the client’s residence or suite

Clients are never left navigating administrative friction. Every step is white-glove, deeply considered, and time-efficient.

What Might a Discreet Fertility Journey Look Like?

Consider a Monaco-based financier and his partner, a prominent interior architect with an active media presence. Their goal: to preserve embryos in California, select a highly vetted U.S. surrogate, and return to Europe with full legal clarity and no public exposure.

From first contact, IMA ART Fertility activated a cross-continental team of medical and legal experts. Schedules were aligned across Los Angeles, Geneva, and Monte Carlo. Airport-to-clinic transfers were handled discreetly. Communication was encrypted and coordinated through a private app accessible only to the principals.

Twelve months later, the couple quietly welcomed their child—without a single disruption to their professional or public lives. This is not fantasy. It is IMA ART’s daily standard.

Who Is Behind IMA ART Fertility?

The Maison is led by co-founders Michelle Tang (CEO) and Ron Sonnenberg (Creative Director), both of whom remain personally involved in every client journey.

Michelle brings deep operational acumen and corporate fluency, honed from years managing high-stakes logistics. Ron offers refined emotional intelligence and creative foresight, ensuring the aesthetic and experiential aspects of each journey are never overlooked.

Together, they have been featured in The Times of London Sunday Magazine for their visionary role in elevating fertility into a bespoke, discreetly managed service vertical for the world’s elite.

What Is Haute Fertility—and Why Does It Matter?

Coined by IMA ART Fertility, the term haute fertility describes a new category: one in which reproductive medicine meets the craftsmanship and restraint of a true Maison.

Much like haute couture, haute fertility is about precision and uniqueness. No two journeys are alike. The materials (legal, medical, logistical) may be shared, but their assembly — the way care is delivered — is always tailored.

This level of care is rarely visible to the outside world. That’s intentional. At IMA ART, anonymity is engineered from the start, and excellence is assumed.

Is There a Path to Accessing This Level of Service?

Yes — but only selectively. IMA ART Fertility accepts a limited number of private clients each year to ensure full-spectrum, seven-day-per-week availability. There are no public applications or open databases. Access is typically granted via direct inquiry, legal liaison, or professional referral.

For those navigating IVF, donor selection, or surrogacy with cross-border sensitivities, IMA ART Fertility offers more than a service — it offers sanctuary. A place where one’s path to parenthood is managed with mastery.

Contact IMA ART Fertility

This article was created in collaboration with IMA ART. All photos provided.