Monaco celebrates 15 years of ‘Zéro Mégot’ with bold new artistic campaign

The Principality’s long-running cigarette litter initiative, ‘Monaco Zéro Mégot’, marked its 15th anniversary on 18th July with a striking new design by artist Mr One Teas and a renewed commitment to keeping Monaco clean throughout the busy summer season.

To celebrate the milestone, Marjorie Crovetto, Deputy Mayor in charge of Quality of Life, Environment and Sustainable Development, officially launched the 2025 edition of the campaign in partnership with Estelle Antognelli, head of the CSR-Tourism division at the Tourism and Congress Department. At the heart of this anniversary edition is a brand-new pocket ashtray featuring a humorous yet impactful image by Monaco-based street artist Anthony Alberti, widely known as Mr One Teas. His creation will now serve as the visual identity for the campaign in the years ahead.

A city-wide push against cigarette waste

Throughout the summer, members of the Tourism Department will distribute these newly branded ashtrays at welcome points across Monaco. The devices will also be available at key public locations, including the SMEG/SMA store on Rue Guillaume Apollinaire, the Town Hall, the Médiathèque, and the Stade Nautique Rainier III. The aim is to make proper cigarette disposal as convenient as possible for both residents and tourists.

Photo source: Mairie de Monaco

Expanding the MégotBox network

In addition to the ashtrays, 10 new MégotBox terminals have been installed in Monaco’s summer village, adding to the already extensive network located near public buildings such as the Condamine Market, Espace Léo Ferré, Pavillon Bosio, and the Médiathèque. These sleek collection points encourage smokers to dispose of their cigarette butts responsibly, helping to prevent marine and urban pollution.

Concrete results for a cleaner Monaco

Since January, more than 80,000 cigarette butts have been collected through the MégotBox system—equivalent to safeguarding over 35 million litres of water from contamination. The figures highlight the tangible environmental impact of the campaign and underscore the importance of continued public awareness.

Community collaboration for lasting change

“Monaco must stay guilt-free of cigarette litter—this campaign turns awareness into action,” said Marjorie Crovetto at the launch event.

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Photo source: Mairie de Monaco