Monaco’s tourism industry is on a roll. At a key event on 18th March, the Principality’s Directorate of Tourism and Congresses revealed that 2024 saw a rise in hotel occupancy and average prices, driven by a strong rebound in business tourism. With 2025 now in full swing, officials are looking to keep the momentum going.

Held at the Méridien Beach Plaza, the annual gathering brought together major players in the industry, including Finance and Economy Minister Pierre-André Chiappori. The numbers spoke for themselves – hotel occupancy was up three points, and prices climbed five percent compared to 2023. This bounce-back, particularly in the business travel sector, was a key highlight of the year.

Tourism boss Guy Antognelli laid out plans for the months ahead, with a focus on keeping Monaco top of mind for international visitors. The United States and the Middle East remain high-value targets, but there’s also a push to attract more European tourists during quieter periods. The strategy is clear: keep the high-spending travelers coming while making the most of every season.

“The DTC is working to maintain momentum in key long-haul markets, particularly the USA and the Middle East, which are currently the most profitable for the destination,” said Antognelli. “At the same time, we are also focused on continuing to grow European visitor numbers during periods of lower demand.”

Adding to the celebrations, Minister Chiappori accepted the award for Best European Destination 2025, officially presented to Monaco on 18th February.

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Photo credit: Manuel Vitali, Government Communication Department