Monaco’s Embassy in China, with support from the Monaco Economic Board and the Principality’s Singapore-based promotional office, has hosted a delegation of 17 Monegasque companies at the China International Import Expo in Shanghai, one of the world’s largest trade fairs for import-export.
The event, which took place between 5th and 10th November in Shanghai, was inaugurated by Chinese Premier Li Qiang and attracted over 400,000 professionals from across the country, providing Monegasque companies with the opportunity to make new connections and cement existing relationships with a huge number of Chinese businesses.
The China International Import Expo (CIIE) is the world’s first import-themed national-level expo. According to its organisers, the event was created to “firmly support trade liberalisation and economic globalisation and actively open the Chinese market to the world”.
In partnership with the Monaco Economic Board and Monaco’s promotional office in Singapore, Ambassador Marie-Pascale Boisson provided 17 Monegasque companies with a well-positioned national pavilion. The pavilion showcased a broad range of Monaco’s goods and services industries, including renewable energy, jewellery, sports, real estate, agri-food and tourism, among others, offering the selected companies an opportunity to expand or strengthen their presence in the Chinese market.
Among the highlights were two well-known Monaco brands, ASM FC and its sponsor, jeweller APM Monaco, both of which garnered significant attention due to their established profiles in China.
The pavilion hosted a variety of events designed to foster connections and promote sustainable luxury, including a conference led by Estelle Dinh from the International University of Monaco and a networking reception by La Distillerie de Monaco. The Prince Albert II of Monaco Foundation also participated as a beacon of the Principality’s enduring commitments to ocean protection.
In addition to meeting prospective buyers and partners, the Monegasque delegation was visited by Monaco’s Consul in Shanghai, Feng Hsu, who offered valuable insights on navigating China’s vast consumer landscape. As Monaco deepens its international trade efforts, this delegation marked a key step in strengthening ties and exploring new opportunities within the Chinese market.
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Photo source: Embassy of Monaco in China