Monaco Economic Board completes ‘Operation Seduction’ in London 

A delegation from the Principality, including representatives from the Monaco Economic Board, Monaco Private Label, the Monaco Association for Financial Activities, Monte-Carlo Société des Bains de Mer and the Monaco Government, recently embarked on a multifaceted mission to London that has been dubbed ‘Operation Seduction’.  

Earlier this month, the 60-person group travelled to the UK capital with three objectives in mind: to promote the Principality not only as an attractive place for investment, but as a stable and quality destination for long-term residency; to meet with those leading investment funds and banking institutions to whom Monaco could be a place of interest; and to speak with lawyers and tax advisors on the benefits the Monegasque nation could offer their clients.  

These missions were played out in a series of meetings and events hosted and attended by the delegation on 12th and 13th June. 

Yacht clubs, universities and head offices

Among them was a private dinner organised by Monaco Private Label for 30 VIP guests recommended by current Monaco residents and heads of business. The guests were selected based on their interests in investing in Monaco or in founding new businesses or branches in the Principality.  

Another part of the visit saw members of the delegation head to the Royal Thames Yacht Club Limited in Knightsbridge for a meeting with around 60 figures from the London world of banking, finance, accountancy and law in the presence of Evelyne Genta, Monaco’s Ambassador to the UK. 

The group also toured the London School of Economics and Political Science, the Royal Automobile Club, the London Chamber of Commerce and Industry and the head offices of Savills.  

“London is an extremely attractive centre for the Principality, hosting world-class entrepreneurs and investors who are naturally interested in the Principality,” said Frédéric Genta, Monaco’s Interministerial Delegate for Attractiveness and Digital Transition, who led the mission. “Once again, the common approach with Monaco Private Label, the Monaco Economic Board, the Monegasque Association of Financial Activities, and the Monte-Carlo Société des Bains de Mer Group has proven its effectiveness.” 

Among the Monaco population, around 7% of residents are of British nationality. 

“It is a dynamic community of investors, entrepreneurs and sporting talent,” said Genta, adding that the two countries share numerous points of commonality, including the importance of the financial sector in the economy. 

“London is Europe’s leading financial hub,” he continued, “and it is a crossroads for the global community.” 

Read related:

Interview: Monaco Private Label’s Chloé Leclercq and her vision for the global elite club


Monaco Life is produced by real multi-media journalists writing original content. See more in our free newsletter, follow our Podcasts on Spotify, and check us out on Threads,  Facebook,  Instagram,  LinkedIn and Tik Tok


Photo credit: Monaco Economic Board