In a concerted effort to bolster economic relations between Monaco and Switzerland, the Monaco Economic Board (MEB), in collaboration with the Attractiveness Unit, Monaco Private Label, the Embassy of Monaco in Switzerland, and the Consulate of Monaco in Zurich, has embarked on a series of strategic initiatives to create new opportunities for its members.
Following its inaugural participation in Davos, the MEB’s Executive Director General, Guillaume Rose, and Deputy Director General, Justin Highman, visited Zurich from 28th to 30th January. The primary goal of the visit was to identify new business prospects and strengthen strategic relationships with key economic actors in the region, laying the groundwork for an upcoming economic mission to Zurich and its environs.
During their stay, Rose and Highman engaged with several important organisations. They were received by Claire Louis, Deputy Director and Head of the Zurich office of the French Swiss Chamber of Commerce and Industry, an entity that unites over 1,000 Swiss and French companies, representing a network of 3,000 business contacts. This partnership is deemed strategic for the MEB’s economic cooperation projects.
The MEB team also met with Raphaël Tschanz, Director of the Zurich Chamber of Commerce, to explore bilateral development opportunities. As a key regional player, the Zurich Chamber is committed to enhancing the attractiveness of Switzerland’s economic capital.
Additionally, Laurin Brüninger, Global Consultant Investment Promotion at Switzerland Global Enterprise, shared insights into Switzerland’s economic landscape, highlighting promising sectors for Monegasque entrepreneurs and foreign investment opportunities. Switzerland Global Enterprise, the official Swiss organization responsible for export and economic promotion, can serve as an intermediary for MEB companies seeking Swiss partners and distributors.
The mission also encompassed a cultural dimension. The MEB and its partners attended a performance of Jean-Christophe Maillot’s Romeo and Juliet by Les Ballets de Monte-Carlo, an event that gathered over 20 guests from the networks of the Monaco Embassy in Switzerland, the Monaco Consulate in Switzerland, Monaco Private Label, and the MEB.
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Photo: MEB Deputy Director General Justin Highman (left) and Guillaume Rose, Executive Director General (right) in Switzerland. Photo source: MEB