Television personality, entrepreneur and model Victoria Silvstedt took time out of her busy schedule to talk to Monaco Life about Monte Carlo Fashion Week, which begins Wednesday 15th May, and her favourite moments as host of the MCFW Awards.
Victoria, tell us when and why you decided to get involved with Monte Carlo Fashion Week?
I have been involved in Monte Carlo Fashion Week since the beginning when it was launched in 2013. I was presenting my swimwear and lingerie collection that first year and since then I haven’t missed a year.
What are some of the highlights you have experienced as host of the awards?
Highlight years for me include 2016 when Princess Charlene gave the International MCFW Award to German fashion designer Philipp Plein.
Another standout is 2017 when Andrea Casiraghi awarded British model, actress, producer and businesswoman Naomi Campbell with the International Fashion Award.
What can we expect to see from the event this year?
This year we are honouring the very talented Italian designer Alberta Ferretti, who will be presenting her Resort 2020 collection. It will also be a momentous occasion for the Chambre Monegasque de la Mode, which will be celebrating its 10th anniversary.
For the fashion show this year, there is a great mix of local brands and Italian designers, and it’s amazing that Alberta Ferretti will be presenting her fashion show at the Yacht Club of Monaco on Saturday 18th May.
Also, I am honoured to say that this year I will be receiving my own Fashion Glamour Award on Friday 17th May.
Why is Monte Carlo Fashion Week an important date in the global fashion calendar?
It is very important to have Monaco on the map for fashion, considering the whole world comes here!