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Monaco Life’s Summer Olympic Series: Severiano Alves-Pereira

Monaco Life’s Summer Olympic Series: Severiano Alves-Pereira

By Nancy Heslin - July 18, 2017

Our Q&A with Monaco’s Brazilian community
J. Safra Sarasin Bank’s Executive Director, Severiano Alves-Pereira

Severiano Alves-Pereira, Executive Director, Banque J. Safra Sarasin Monaco
Severiano Alves-Pereira, Executive Director, Banque J. Safra Sarasin Monaco

ML: Where are you from in Brazil and how did your path lead to Monaco?

SA-P: Born in the South of Brazil, I am another recent member of the Brazilian community in Monaco, having arrived in the Principality mid-2014. Prior to moving here, I had already spent over 20 years living outside Brazil, in Miami in the US and, for most of the time, in Geneva, Switzerland.

ML: You are the Executive Director at Banque J. Safra Sarasin Monaco. Can you talk about your career history and your role as Executive Director?

SA-P: An international career in finance and business trips around the world have helped me to be at ease among many nationalities and to appreciate different cultural backgrounds. I managed to learn a few languages – five! – in the process and had my two children in this international environment. Brazilians are known to be a welcoming crowd in their own country and when abroad tend to adapt easily to their surroundings.

Having combined a Latin approach obtained in Brazil and in Miami with a Swiss one (hoping that the outcome would not be too peculiar…), it was time for a new challenge.

Monaco quickly placed itself on the top of my list of choices. I was lucky enough to be familiar with Monte Carlo as a tourist; the time had come to experience it as a resident. The question was whether a Brazilian (and, in my case, under Swiss influence) could adapt easily?

ML: Monaco has more than 30 banks and Banque J. Safra Sarasin is one of its largest. Can you expand upon the specialised services the bank offers, and the key to its success in terms of being a key player in Monaco?

SA-P: My daily activities are in finance, in Private Wealth Management with a renowned bank. The historic stability of the Principality’s finances has always been a beacon of attractiveness for the Monegasque Financial Centre. In my short period here I have already witnessed the evolution of our financial centre. From a financial centre that focused historically on Southern European clients, it is becoming increasingly more international, transparent and modern, capable of dealing with the most demanding, and sophisticated clients from varied horizons. In the wake of this evolution, complementary services such as accountancy, legal expertise and corporate service providers are also coming the Principality, supplementing the much-needed holistic offer expected by modern Private Banking clients.

ML: What did you discover Monaco had to offer once you settled in?

SA-P: After I moved here, my expectations were confirmed. Monaco is indeed a concentration of positive elements, including, very importantly for Brazilians, known for their “joie de vivre” and “outdoor approach”, the fun of living in Monaco on a daily basis, even in the off-season, with its outdoor life and all year-round sports. Take the Larvotto beach, for example, with its summer beach-volley; it makes you think of Ipanema and its sporty beach enthusiasts. My kids also love their life here. Even though they are based in Switzerland most of the year, they look forward to spending the weekends and school holidays in MC. The local Brazilian community, although not very large, is very welcoming.

ML: The Rio Olympics opened this weekend. Does it make you nostalgic?

SA-P: Is there anything I particularly miss from my country of origin? We even have a word in Brazilian Portuguese for this sense of longing: “saudade”, one of the most used words in Brazilian music, especially in the Bossa Nova … it refers to “a deep emotional state of nostalgic longing for an absent something or someone”. Even if Monaco has so much to offer, one distinctive element that’s hard to beat in Brazil: the beauty, richness and vastness of its inland regions and its landscape.

ML: If you had not chosen private banking, what would’ve been your alternative career?

SA-P: If I didn’t work in finance, I could imagine myself raising cattle on a Brazilian ranch…

Banque J. Safra Sarasin Monaco is located at 17 Avenue D’Ostende.

The Honorary Consul of Brazil in Monaco
Luciana de Montigny, President and Founder of the Brasil Monaco Project

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  1. Love is rarely a Many

    Like an increasing number of Iranians, Mahnaz divorced after marrying young because of the pressures of a conservative society that she feels often ignores a relationship’s primary ingredient: definitely like.

    thus single, She looks back with sadness on the collapse of her relationships, But bears no anger towards her parents who made the agreements seven years ago.

    One in three marriages fails in the main town Tehran; In its upper quarter, Home to the more affluent Western leaning metropolitan elite, The figure is more than 40 percent.

    the state reasons for splitting up are a lack of affection between couples, Family interference, Domestic violence and abusing drugs.

    But many youngsters cite strict social mores as a heavy burden. opposed to this, Devout families blame a Western cultural invasion that they say has eroded traditional Islamic values.

    signs of youthful rebellion are indisputable: 80 percent of female high school students have boyfriends and “Even sexual contact, according to a parliamentary research report published in June.

    for people of marrying age, pressure to conform can be suffocating.

    “I sometimes feel I am giving thought to my parents more than myself, informs me Fereshteh, 28, Who has been going out with her boyfriend, Amir, For two a lifetime.

    prying eyes

    “They first asked me if I would definitely marry him after one year, she says, recognizing to doubts even over touching her suitor’s hand, As such caring contact is forbidden outside marriage.

    For youngster Iranians, when you’re getting started, Finding love appears no harder than anywhere else: People go on dates at fast food chains, Cinemas or dining places and meet at parties. just like everywhere else, Many males and females struggle to connect with someone, Despite their finest efforts.

    But learning each other is merely one part of a complex ritual. What lies beneath is usually deep parental engagement in a country where even for young adults the family is core; Most single women live at home.

    This leaves many dating couples worried about a place to meet away from prying eyes. In something of a throwback to more genteel hours, Public parks are one of typically the most popular places to talk one on one.

    Such exotic courtship, unfortunately, Has game. Even though online dating sites are banned, the online marketplace plays a role.

    Fereshteh met Amir after sending him a friend request on facebook or myspace. When asked if she was what he had expected as soon as first met after two days of online chatting, Amir cheekily acknowledgement: “with no, She was more attractive,

    Despite being six years more than the average Iranian bride, Fereshteh is not yet made ready to commit.

    “I need more time. here are several other things I want to do, states. The financial costs Iranian weddings are often lavish affairs are also a key factor.

    Hardship caused by crippling sanctions usually has led many couples to delay tying the knot in Iran. as well as Mehrieh, A dowry that is routinely paid in gold coins, Is also quite a task.

    “It can be incredibly expensive, Amir predicts.

    Wedlock not for any one

    Average ages for marriage are rising despite a authorities plenty of appeal for more unions and more children. some couples want neither.

    “doable for me, affirms Mina, 32, Who has been back with her boyfriend Pedram for nine years, Refusing his marriage proposal early in their partnership. She also does n’t need children.

    Mina and Pedram keep their own condominiums but regularly cohabit, A practice that is starting to be more common despite being looked down upon by many neighbours and landlords.

    “Our borders of versatility are these four walls, tells you Mina, Noting her own mother’s disapproval of her decision to single.

    “Living alone is seen as no big deal for an Iranian man, But for a woman it is very difficult, She believed.


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