An exclusive group of supercar enthusiasts and VIP clients were drawn to the Paul Ricard Circuit in Le Castellet in mid-October for the second edition of the Monaco Luxury Experience. This invitation-only event offered guests a rare and intimate opportunity to not only witness the latest in automotive innovation but to get behind the wheel of some of the world’s most coveted cars.
On Tuesday 15th October, the heat was palpable both in the air and on the track as Monaco Luxury’s loyal clients seized the chance to experience the latest high-performance models firsthand in a dynamic, hands-on setting.
Guests not only had the exhilarating opportunity to be driven around the Formula One track at breathtaking speeds by professional drivers in high-end, luxury vehicles, but they were also invited to participate in a private track session. Here, they could experience the thrill of driving their own cherished cars at high speeds, all within the safety and control of a racetrack environment.
Guido Giovannelli, Director of Monaco Luxury and BPM Exclusive, which organised the event, explained to Monaco Life, “We wanted to create something special for our clients. Monaco is small, so we don’t always get to use these incredible cars. This event gives our customers a chance to fully enjoy what we offer in a way that simply isn’t possible on Monaco’s streets.”
Exclusive unveilings and track experiences
The day’s highlights included the local debut of some truly remarkable cars, with presentations focused on the most recent offerings from brands like Rolls-Royce, Pagani, Maserati, Aston Martin and Bentley. The Rolls-Royce Cullinan Series II wowed clients with its blend of luxury and rugged capability, while the Pagani Utopia Roadster stole the show with its €3.1 million price tag and 864-horsepower V12 engine.
“Pagani has always focused on attention to detail and meeting the needs of its customers,” Francesco Scardia, Pagani Sales Manager, told Monaco Life. “What we do is build cars that reflect the owner’s personality and desires. With a small production of fewer than 60 cars a year, each Pagani is essentially a one-off, with no two sharing the same colour combination. From the very beginning, we positioned ourselves not to compete with others, but to compete against ourselves.”
Aston Martin’s V12 Vanquish was another crowd favourite, showcasing its top speed of 344 km/h and cutting-edge carbon fibre design. The Vanquish, with an asking price starting at €389,000, is available to order through Aston Martin Monaco.
Meanwhile, Ferrari presented its ultra-exclusive Daytona model at the Monaco Luxury Experience, a car reserved strictly for long-term Ferrari clients. With only three to four units sold annually, the model displayed at the event had been delivered to a Monaco customer on the morning of the unveiling. This particular Daytona stands out with its striking gold carbon detailing and gold rims. It has a two-year production timeline and a starting price of €2.2 million. Monaco’s very own F1 driver, Charles Leclerc, is known to be seen driving this model around the streets of the Principality.
For car enthusiasts, this was more than just a display — it was a full sensory experience. Clients were invited to take part in circuit driving sessions, slalom challenges and even an off-road adventure in the Ineos Grenadier.
We were fortunate enough to take the wheel of this impressive vehicle, which features a cockpit reminiscent of an aircraft, complete with toggle switches and a central control panel that’s super easy to use. The automated braking system kicked in smoothly as we navigated rough terrain just outside of the circuit. The Ineos Grenadier certainly takes four-wheel-driving to an elite new level and, with a starting price of just €85,000, it feels like a pretty great deal.
Clients at the heart of the event
“The feedback from our first event was so positive that we knew we had to do it again,” said Giovannelli. “It’s all about creating these unique experiences for our clients, where they can immerse themselves in the world of luxury cars.”
Without a doubt, the pinnacle of the day was the circuit driving sessions, led by professional race car drivers, which were fully booked with all brands from start to finish. Luckily, we secured the last session of the day with driver Sébastien Mordillo, who pushed the McLaren 750S to its limits, leaving our photographer wide-eyed and breathless in what was easily the most adrenaline-pumping ride of his life.
Discussing trends in the luxury and supercar market, Giovannelli was keen to highlight an emerging shift in the luxury and supercar market: the growing emphasis on sustainability, a topic not often linked to this industry.
“Sustainability is becoming a key focus for many brands. For example, both Bentley and Ferrari are pushing hard on sustainability initiatives. We’ve committed to carbon neutrality for our Ferrari and Bentley divisions, and we’re investing in local projects around Monaco to support sustainability, including agriculture. It’s important for us, and it’s something our customers are increasingly asking for as well. Everyone has a responsibility,” he explained.
Another noticeable shift is the growing presence of women as luxury car buyers, something that was clearly visible at the Monaco Luxury Experience.
“Our database shows that we have more than 107 female Ferrari buyers, so that’s a significant amount. Next year, we’re planning to do something specific for this demographic,” revealed Giovannelli. “We also have women in leadership positions within the company. For instance, our new Ferrari director is a woman with great experience in the U.S. market, and the daughters of the owner are also very active in the business. At Rolls-Royce, much of the team is female-run as well. The market is definitely changing.”
As the sun set on the track, the Monaco Luxury Experience highlighted the unique bond between supercar brands and their loyal customers, proving that this is not just about the cars, but about living the dream that comes with them.
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