The Principality is set to once again become the epicentre of luxury industry insights as the Monaco Symposium on Luxury returns this April, bringing together top academics and industry leaders to explore how artificial intelligence, sustainability and shifting consumer expectations are redefining the sector.
Hosted by the International University of Monaco (IUM), the sixth edition of the symposium will take place during Monaco Luxury Week from 1st to 3rd April. This year’s theme, Luxury: A Story of Heritage, Innovations and Disruptions in the AI Era, sets the tone for three days of academic and professional discussions on how artificial intelligence, environmental responsibility and shifting consumer expectations are reshaping the luxury sector.
Sessions will be held at two venues: IUM and Le Méridien Beach Plaza. The programme includes academic presentations, roundtable discussions, networking opportunities, and keynotes from leading luxury industry figures.
Exploring the future of luxury leadership
The event opens on 1st April with a keynote by Jacques-Olivier Chauvin, CEO of Fauchon Hospitality, who will discuss brand positioning in emerging markets. Nathalie Remy, a partner at Bain & Company, will present a market outlook covering luxury growth trends and structural shifts through 2028. Later, a roundtable titled What does Luxe à la Française mean in 2025? will feature speakers including Bénédicte Épinay of Comité Colbert, Luc Lesénécal of the Institut pour les Savoir-Faire Français and France’s Ambassador to Monaco, Jean d’Haussonville.
On 2nd April, the Ultra-High-Net-Worth Individuals Insight Summit will focus on experiential tourism and yachting. Dr. Annalisa Tarquini and Dr. Phil Klaus of IUM will present new findings on client management and luxury destination preferences. Executives from Bulgari Resorts and San Lorenzo Med will then join a roundtable discussion on client strategies in experiential yachting, followed by a keynote by Ferruccio Rossi, CEO of San Lorenzo Med, on new approaches to ultra-wealthy consumers.
The final day, 3rd April, will feature a session on AI applications in luxury branding, fashion forecasting and customer experience design. Academic presentations will continue throughout the morning, followed by a keynote by Eric Briones, CEO of Le Journal du Luxe, examining Generation Z’s growing influence on luxury markets. Briones will explore whether this generation represents a major growth pillar or a challenge for traditional luxury brands. The event will conclude with a Doctoral Colloquium and a closing reception.
Research-driven luxury insights
More than 30 research papers will be presented throughout the symposium, covering digital transformation, consumer psychology, luxury supply chains, sustainability and post-pandemic recovery. The academic component is supported by a scientific committee featuring representatives from Columbia University, HEC Paris, EDHEC, the University of British Columbia and other top institutions.
The symposium reflects IUM’s broader research focus on UHNWIs and the yachting industry, developed over seven years with insights from more than 350 individuals. This research informs sectors such as private aviation, real estate and hospitality, focusing on consumption trends and client engagement.
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Photo source: Monaco Symposium on Luxury