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Monaco targets French, EU travellers with new campaign

Monaco targets French, EU travellers with new campaign

By Cassandra Tanti - May 25, 2021

‘Monaco for you, at last!’ is the catchphrase of a new Europe-wide tourism campaign aimed at drawing visitors back to the Principality after a year put on hold by Covid.

The world is slowly returning to normal, the desire to travel is no longer considered a taboo, and Monaco has strict health measures in place to protect the population and visitors.

Therefore, it’s time for the Monaco Tourism Board to help revive the local economy by drawing back visitors. It is doing this by sending a message that marks both the end of a long wait and the beginning of hope.

The words “at last!” (Enfin) has been added to the tourism campaign that was conceived before Covid struck the planet, to now read: “Monaco FOR YOU. At last!”

Through photographs and videos, the campaign focuses on 10 themes that embody Monaco’s tourism offer: wellbeing, gastronomy, culture, family, romance, sport, responsible tourism, games and casinos, weekend getaways, and shopping.

The summer campaign will target the French – primarily Paris and regional capitals – and European markets, and will be featured on television ads, in travel magazines and other professional media both print and digital, as well as social networks.

After travel restrictions are eased internationally, the campaign will go global and be broadcast on the American, Asian and Oceania continents from the second half of 2021.

Like all major destinations in the world, Monaco has suffered significantly from the loss of tourists since March 2020, the extent of which will be revealed on Friday when Jean-Luc Biamonti, CEO of Monaco’s largest employer Société des Bains de Mer, delivers the company’s annual financial report.




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